{"id":9767,"date":"2022-10-14T14:46:00","date_gmt":"2022-10-14T18:46:00","guid":{"rendered":"https:\/\/pditechnologies.com\/?p=9767"},"modified":"2023-06-22T09:36:29","modified_gmt":"2023-06-22T13:36:29","slug":"why-third-party-validation-matters","status":"publish","type":"post","link":"https:\/\/pditechnologies.com\/blog\/why-third-party-validation-matters\/","title":{"rendered":"Why Third-Party Validation Matters"},"content":{"rendered":"\n

These days, a lot of businesses will claim they\u2019re all about the environment. Whether discussing sustainable practices or sharing how they\u2019re offsetting waste, businesses often use this information on packaging, websites, and even in commercials.<\/p>\n\n\n\n

Sustainable practices of all kinds are a wonderful goal for a business, but as a purpose-driven consumer concerned about how the products we buy impact the world around us, it\u2019s okay to want more information.<\/p>\n\n\n\n

Making a statement of sustainability is one thing, but without third-party validation, there are no checks and balances for proving the claim. It\u2019s up to consumers to demand that extra level of proof, and the responsibility of brands to provide it.<\/p>\n\n\n\n

Third-party validation backs up claims<\/h2>\n\n\n\n

Third-party validation is when an independent organization, not affiliated with the manufacturing of your product, reviews how your product is made. Through this review process, they independently assess whether your processes meet certain standards. These standards can relate to safety, quality, performance, or environmental impact.<\/p>\n\n\n\n

The reason these assessments matter so much is because they\u2019re objective. A third-party organization has no loyalty to a brand. They\u2019re coming in, completely unattached, so they can make an unbiased judgment for consumers.<\/p>\n\n\n\n

This lack of connection puts more weight on third-party validation. It builds consumer trust and consumer confidence that what a brand says about itself is actually true. It\u2019s the difference between a consumer having the resources to make an informed decision about your product instead of simply hoping that what you\u2019re claiming is in fact the truth.<\/p>\n\n\n\n

Consumers like to buy products that make a difference<\/h2>\n\n\n\n

According to the PDI Technologies Business of Sustainability Index<\/a> from June 2022, 75% of Americans are concerned about the environmental impact of the products they buy. However, these same consumers want to trust that the claims a brand makes are true. Third-party validation helps make that connection.<\/p>\n\n\n\n

Not only that, but working with a third party can even broaden the reach of claims a brand can make. With the right certification, you may now be able to share that your brand complies with specific national or International standards and regulations. This can make you part of a much larger community of brands with a sustainability reputation\u2014and help build your exposure.<\/p>\n\n\n\n

Proof of your good work<\/h2>\n\n\n\n

Brands that take the time to get third-party validation and have the data to back up their environmental claims, should always show off their good work. It not only enhances the brand\u2019s dedication to this tier of their business, but it catches the eye of consumers.<\/p>\n\n\n\n

According to the Business of Sustainability Index, 78% of Americans are more likely to purchase products that clearly label themselves as environmentally friendly. This includes highlighting specific steps you\u2019re taking, such as offsetting carbon, water consumption, or plastic waste. You can find third-party validation that even highlights the renewable energy source you use throughout your supply chain. There\u2019s no shortage of avenues to explore.<\/p>\n\n\n\n

Any third-party validation a brand completes should come with a seal of approval. This should then become a visible part of any product packaging. Don\u2019t forget to display it on your website and mention it over social media as well. A press release highlighting the achievement is also a great way to get the message out that you take sustainability seriously.<\/p>\n\n\n\n

The seal alone adds clarity and confidence to the sustainable efforts of your business. If you have more than one to share, all the better.<\/p>\n\n\n\n

What\u2019s behind our seal at IMPACT COLLECTIVE?<\/h2>\n\n\n\n

Featuring the ways in which your brand uses third-party validation to back up sustainability claims solidifies the truth of your statements. It also gives consumers the confidence to try your product and continue buying it. <\/p>\n\n\n\n

Bottom line, you\u2019re building brand loyalty when you invest in proof of your claims.<\/p>\n\n\n\n

Our IMPACT COLLECTIVE seals<\/a> connect to a specific set of standards<\/a> related to a measurable commitment to sustainability and reducing environmental impact. Third-party validation is a key component to earning our seal. The unit sales, respective offsets, and reductions utilized by each member are reviewed annually by a third-party accounting firm. Once assessed, IMPACT COLLECTIVE awards its seal(s) and members are able to proudly illustrate if they are taking positive action toward a more sustainable future.<\/p>\n\n\n\n

You can thrive in today\u2019s digital economy. Contact us today<\/a> to learn how we can help you transform your business.  <\/p>\n","protected":false},"excerpt":{"rendered":"

These days, a lot of businesses will claim they\u2019re all about the environment. Whether discussing sustainable practices or sharing how they\u2019re offsetting waste, businesses often use this information on packaging, websites, and even in commercials. 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