{"id":7682,"date":"2022-12-08T17:03:17","date_gmt":"2022-12-08T17:03:17","guid":{"rendered":"https:\/\/pditechnologies.com\/?p=7682"},"modified":"2022-12-12T18:51:36","modified_gmt":"2022-12-12T18:51:36","slug":"four-key-2023-convenience-retail-trends","status":"publish","type":"post","link":"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/","title":{"rendered":"Four Key Trends Will Drive the Convenience Retail Industry in 2023"},"content":{"rendered":"\n

PDI Technologies examines c-store challenges, opportunities, and solutions in annual trends outlook<\/em><\/p>\n\n\n\n

ATLANTA, GEORGIA, December 8, 2022<\/strong> (PR Newswire<\/a>) \u2013 Significant transformation is taking place across the fuel and convenience retail industry, from inflation and workforce challenges to changing consumer behavior and the increasing demand for and adoption of innovative technology. PDI Technologies<\/a>, a global leader delivering powerful solutions and insights that serve as the backbone of the convenience retail and petroleum wholesale ecosystem, identified four key trends ahead of 2023.<\/p>\n\n\n\n

Connecting Convenience amid Uncertainty<\/strong><\/p>\n\n\n\n

Historically, convenience retail performs well in an economic downturn as consumers seek tradeoffs for more costly conveniences like coffee and prepared foods, even when fuel consumption might be down. To remain resilient, it\u2019s important to create perceived value through differentiation from the competition with relevant, timely offers and even more efficiency for consumer\u2019s daily routines.<\/p>\n\n\n\n

\u201cThere is ample opportunity to provide good value and convenience in a recessionary environment,\u201d said Jimmy Frangis, Chief Executive Officer at PDI. \u201cWhile it might seem like now is the time to slow down, it\u2019s important for operators to make smart investments that can lead to added value for consumers. These investments can help elevate the transaction experience, streamline operations, and accelerate profitability.\u201d<\/p>\n\n\n\n

Adapting to Changing Consumer Behaviors<\/strong><\/p>\n\n\n\n

Consumer shopping behavior is in a constant state of flux, especially in an uncertain economic environment. Having an accurate understanding of consumer purchasing patterns and preferences allows c-stores to improve loyalty strategies, identify areas to streamline workflow and staffing, and improve the shopping experience for increased revenue potential. Utilizing data and insights<\/a> to better inform decision making, marketing strategy, and product mix can be invaluable.<\/p>\n\n\n\n

Finding a way to connect with customers, both new and old, is key to increasing revenue and repeat store traffic. By recognizing the psychology of the convenience consumer, which oftentimes is driven by price rather than brand, c-stores can highlight bargains and deals or enhance loyalty apps to help them analyze customer data and purchase patterns.<\/p>\n\n\n\n

For instance, PDI Insights data revealed decreases in trips to the pump and c-store but increases in basket spend in 2022, especially when gas prices rose significantly over the spring and summer months. Delivering the right loyalty programs and offers can help maximize the trips shoppers do make, giving operators a better understanding of what matters to customers outside the store, including the rising interest in sustainable technologies.<\/p>\n\n\n\n

Elevating Security Concerns<\/strong><\/p>\n\n\n\n

As convenience retailers implement new solutions and IoT devices to improve their relationships with customers, there comes an increased risk of security breaches. The adoption of technologies such as self-checkout, the demand for guest Wi-Fi, and expanding usage of consumer loyalty apps have all broadened the potential points of vulnerability, which require a response from convenience retailers to protect their systems and data<\/a>. Being proactive reduces the chances of a security breach impacting the business or customers, making the detection of any gaps and vulnerabilities a critical step in strengthening overall security posture and reducing risk.<\/p>\n\n\n\n

\u201cOn one side, you need to protect your physical assets and infrastructure,\u201d said Linnea Geiss, Chief Operating Officer at PDI. \u201cBut you also need to secure the digital realm beyond the walls of your business, proactively monitoring for bad actors and potential threats across your supply chain. This can be increasingly difficult due to a shortage of skilled cybersecurity professionals. By partnering with managed services providers like PDI, you don\u2019t have to go it alone.\u201d<\/p>\n\n\n\n

Decreasing Friction through Digitization<\/strong><\/p>\n\n\n\n

While sometimes lagging in innovation due to complicated legacy systems, the c-store and fuel industry is undergoing a significant transformation to improve front- and back-end operations. The pandemic accelerated the need for convenience retailers to implement a more frictionless customer experience, including delivery services, mobile ordering capabilities, loyalty programs, and more. Back-end management tools also are being employed to increase efficiency and decrease the impact of the labor shortage, especially in areas like foodservice that are expected to continue growing in 2023.<\/p>\n\n\n\n

\u201cThe convenience retail industry is embarking on a distinct period of change,\u201d added Geiss. \u201cThose who adopt technological solutions that deliver a better customer experience in-store and at the pump will be best positioned to optimize opportunities in the future. The healthiest operators will prioritize revenue-generating investments and maximize their understanding of data into the new year and beyond. This approach will benefit stakeholders across the ecosystem, from CPG brands to consumers and ultimately retailers themselves.\u201d<\/p>\n\n\n\n

To learn more about convenience retail trends in 2023, including a chance to hear from Frangis and Geiss in a video Q&A session, visit pditechnologies.com\/trends<\/a>.<\/p>\n\n\n\n

About PDI Technologies<\/strong><\/p>\n\n\n\n

With 40 years of industry leadership, PDI Technologies, Inc. resides at the intersection of productivity and sales growth, delivering powerful solutions that serve as the backbone of the convenience retail and petroleum wholesale ecosystem. By \u201cConnecting Convenience\u201d across the globe, we empower businesses to increase productivity, make informed decisions, and engage faster with their customers. From large-scale ERP and logistics operations to loyalty programs and cybersecurity, we\u2019re simplifying the industry supply chain for whatever comes next. Today, we serve over 200,000 locations worldwide with solutions like the Fuel Rewards\u00ae program and GasBuddy\u00ae, two popular brands representing more than 20 million active users. pditechnologies.com<\/a><\/p>\n\n\n\n

For more information, contact<\/strong>:<\/p>\n\n\n\n

Kelly O\u2019Brien, pr@pditechnologies.com<\/a>
Keri Callaghan, PDI@peppercomm.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

PDI Technologies examines c-store challenges, opportunities, and solutions in annual trends outlook<\/p>\n","protected":false},"author":25,"featured_media":7684,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_eb_attr":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"pdi_resource_tier":[],"class_list":["post-7682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\n4 Key Trends Driving the Convenience Retail Industry in 2023 | PDI<\/title>\n<meta name=\"description\" content=\"With significant transformation across fuel & convenience retail, we examined c-store challenges, opportunities, & solutions to identify 4 trends ahead of 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four Key Trends Will Drive the Convenience Retail Industry in 2023\" \/>\n<meta property=\"og:description\" content=\"With significant transformation across fuel & convenience retail, we examined c-store challenges, opportunities, & solutions to identify 4 trends ahead of 2023.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"PDI Technologies, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pditechnologies\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-08T17:03:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-12T18:51:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/12\/four-key-2023-convenience-retail-trends-1350x974-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"974\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Debbi Crum\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pditechnologies\" \/>\n<meta name=\"twitter:site\" content=\"@pditechnologies\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Debbi Crum\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/\"},\"author\":{\"name\":\"Debbi Crum\",\"@id\":\"https:\/\/pditechnologies.com\/#\/schema\/person\/c1ea115c82e1d6786fe45ab595210b2c\"},\"headline\":\"Four Key Trends Will Drive the Convenience Retail Industry in 2023\",\"datePublished\":\"2022-12-08T17:03:17+00:00\",\"dateModified\":\"2022-12-12T18:51:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/\"},\"wordCount\":889,\"publisher\":{\"@id\":\"https:\/\/pditechnologies.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/12\/four-key-2023-convenience-retail-trends-1350x974-1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/\",\"url\":\"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/\",\"name\":\"4 Key Trends Driving the Convenience Retail Industry in 2023 | PDI\",\"isPartOf\":{\"@id\":\"https:\/\/pditechnologies.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/12\/four-key-2023-convenience-retail-trends-1350x974-1.jpg\",\"datePublished\":\"2022-12-08T17:03:17+00:00\",\"dateModified\":\"2022-12-12T18:51:36+00:00\",\"description\":\"With significant transformation across fuel & convenience retail, we examined c-store challenges, opportunities, & solutions to identify 4 trends ahead of 2023.\",\"breadcrumb\":{\"@id\":\"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/#primaryimage\",\"url\":\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/12\/four-key-2023-convenience-retail-trends-1350x974-1.jpg\",\"contentUrl\":\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/12\/four-key-2023-convenience-retail-trends-1350x974-1.jpg\",\"width\":1350,\"height\":974,\"caption\":\"Woman holding coffee cup and looking at mobile device\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"PDI Home\",\"item\":\"https:\/\/pditechnologies.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Four Key Trends Will Drive the Convenience Retail Industry in 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pditechnologies.com\/#website\",\"url\":\"https:\/\/pditechnologies.com\/\",\"name\":\"PDI Technologies, Inc.\",\"description\":\"Convenience Store Software | Wholesale Petroleum Software | PDI\",\"publisher\":{\"@id\":\"https:\/\/pditechnologies.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pditechnologies.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/pditechnologies.com\/#organization\",\"name\":\"PDI Technologies, Inc.\",\"url\":\"https:\/\/pditechnologies.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pditechnologies.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/08\/PDI-case-studies-logo-2.png\",\"contentUrl\":\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/08\/PDI-case-studies-logo-2.png\",\"width\":200,\"height\":200,\"caption\":\"PDI Technologies, Inc.\"},\"image\":{\"@id\":\"https:\/\/pditechnologies.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/pditechnologies\",\"https:\/\/x.com\/pditechnologies\",\"https:\/\/www.linkedin.com\/company\/pdi-technologies\",\"https:\/\/www.instagram.com\/pditechnologies\/\",\"https:\/\/www.youtube.com\/channel\/pdi-tech\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/pditechnologies.com\/#\/schema\/person\/c1ea115c82e1d6786fe45ab595210b2c\",\"name\":\"Debbi Crum\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pditechnologies.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/983f19f0a802f684a10f2c4972029d62b79696546df5c987480ba5ed376b6d80?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/983f19f0a802f684a10f2c4972029d62b79696546df5c987480ba5ed376b6d80?s=96&d=mm&r=g\",\"caption\":\"Debbi Crum\"},\"url\":\"https:\/\/pditechnologies.com\/author\/debbie-crum\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"4 Key Trends Driving the Convenience Retail Industry in 2023 | PDI","description":"With significant transformation across fuel & convenience retail, we examined c-store challenges, opportunities, & solutions to identify 4 trends ahead of 2023.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/","og_locale":"en_US","og_type":"article","og_title":"Four Key Trends Will Drive the Convenience Retail Industry in 2023","og_description":"With significant transformation across fuel & convenience retail, we examined c-store challenges, opportunities, & solutions to identify 4 trends ahead of 2023.","og_url":"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/","og_site_name":"PDI Technologies, Inc.","article_publisher":"https:\/\/www.facebook.com\/pditechnologies","article_published_time":"2022-12-08T17:03:17+00:00","article_modified_time":"2022-12-12T18:51:36+00:00","og_image":[{"width":1350,"height":974,"url":"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/12\/four-key-2023-convenience-retail-trends-1350x974-1.jpg","type":"image\/jpeg"}],"author":"Debbi Crum","twitter_card":"summary_large_image","twitter_creator":"@pditechnologies","twitter_site":"@pditechnologies","twitter_misc":{"Written by":"Debbi Crum","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/#article","isPartOf":{"@id":"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/"},"author":{"name":"Debbi Crum","@id":"https:\/\/pditechnologies.com\/#\/schema\/person\/c1ea115c82e1d6786fe45ab595210b2c"},"headline":"Four Key Trends Will Drive the Convenience Retail Industry in 2023","datePublished":"2022-12-08T17:03:17+00:00","dateModified":"2022-12-12T18:51:36+00:00","mainEntityOfPage":{"@id":"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/"},"wordCount":889,"publisher":{"@id":"https:\/\/pditechnologies.com\/#organization"},"image":{"@id":"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/12\/four-key-2023-convenience-retail-trends-1350x974-1.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/","url":"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/","name":"4 Key Trends Driving the Convenience Retail Industry in 2023 | PDI","isPartOf":{"@id":"https:\/\/pditechnologies.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/#primaryimage"},"image":{"@id":"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/12\/four-key-2023-convenience-retail-trends-1350x974-1.jpg","datePublished":"2022-12-08T17:03:17+00:00","dateModified":"2022-12-12T18:51:36+00:00","description":"With significant transformation across fuel & convenience retail, we examined c-store challenges, opportunities, & solutions to identify 4 trends ahead of 2023.","breadcrumb":{"@id":"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/#primaryimage","url":"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/12\/four-key-2023-convenience-retail-trends-1350x974-1.jpg","contentUrl":"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/12\/four-key-2023-convenience-retail-trends-1350x974-1.jpg","width":1350,"height":974,"caption":"Woman holding coffee cup and looking at mobile device"},{"@type":"BreadcrumbList","@id":"https:\/\/pditechnologies.com\/news\/four-key-2023-convenience-retail-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"PDI Home","item":"https:\/\/pditechnologies.com\/"},{"@type":"ListItem","position":2,"name":"Four Key Trends Will Drive the Convenience Retail Industry in 2023"}]},{"@type":"WebSite","@id":"https:\/\/pditechnologies.com\/#website","url":"https:\/\/pditechnologies.com\/","name":"PDI Technologies, Inc.","description":"Convenience Store Software | Wholesale Petroleum Software | PDI","publisher":{"@id":"https:\/\/pditechnologies.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pditechnologies.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pditechnologies.com\/#organization","name":"PDI Technologies, Inc.","url":"https:\/\/pditechnologies.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pditechnologies.com\/#\/schema\/logo\/image\/","url":"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/08\/PDI-case-studies-logo-2.png","contentUrl":"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/08\/PDI-case-studies-logo-2.png","width":200,"height":200,"caption":"PDI Technologies, Inc."},"image":{"@id":"https:\/\/pditechnologies.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pditechnologies","https:\/\/x.com\/pditechnologies","https:\/\/www.linkedin.com\/company\/pdi-technologies","https:\/\/www.instagram.com\/pditechnologies\/","https:\/\/www.youtube.com\/channel\/pdi-tech"]},{"@type":"Person","@id":"https:\/\/pditechnologies.com\/#\/schema\/person\/c1ea115c82e1d6786fe45ab595210b2c","name":"Debbi Crum","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pditechnologies.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/983f19f0a802f684a10f2c4972029d62b79696546df5c987480ba5ed376b6d80?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/983f19f0a802f684a10f2c4972029d62b79696546df5c987480ba5ed376b6d80?s=96&d=mm&r=g","caption":"Debbi Crum"},"url":"https:\/\/pditechnologies.com\/author\/debbie-crum\/"}]}},"_links":{"self":[{"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/posts\/7682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/comments?post=7682"}],"version-history":[{"count":0,"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/posts\/7682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/media\/7684"}],"wp:attachment":[{"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/media?parent=7682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/categories?post=7682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/tags?post=7682"},{"taxonomy":"pdi_resource_tier","embeddable":true,"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/pdi_resource_tier?post=7682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}