{"id":5234,"date":"2019-06-25T13:00:00","date_gmt":"2019-06-25T13:00:00","guid":{"rendered":"https:\/\/pditechnologies.com\/?p=5234"},"modified":"2022-11-02T13:53:31","modified_gmt":"2022-11-02T13:53:31","slug":"c-store-shopper-report-2019","status":"publish","type":"post","link":"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/","title":{"rendered":"PDI Releases New C-Store Shopper Report on Customer Behaviors Crucial to Loyalty Program Success"},"content":{"rendered":"\n<p><strong>ATLANTA, GEORGIA \u2013 June 25, 2019<\/strong>&nbsp;(<a href=\"https:\/\/www.businesswire.com\/news\/home\/20190625005267\/en\/PDI-Releases-New-C-Store-Shopper-Report-Customer\" target=\"_blank\" rel=\"noreferrer noopener\">Business Wire<\/a>) \u2014&nbsp;PDI, a global company with leading enterprise software solutions serving the convenience retail, petroleum wholesale and logistics industries, has released a report that provides insights into c-store shoppers\u2019 behaviors toward loyalty programs and recommends actionable strategies on how c-stores can improve their programs to attract new members and increase foot traffic.<\/p>\n\n\n\n<p><strong>\u201cThe C-Store Shopper Report: How to Fuel Customer Loyalty\u201d<\/strong>&nbsp;is based on a survey of 2,221 consumers and 239 U.S. retailers. It was conducted by a third-party research firm, Researchscape, earlier this year.<\/p>\n\n\n\n<p>Study results confirmed the popularity of convenience stores and their loyalty programs alike. The vast majority of U.S. adult consumers \u2014 89 percent \u2014 have visited a c-store in the last six months. Meanwhile, loyalty program membership is expanding, with 42.5 percent of consumers saying they belong to a c-store loyalty program, up 6 percent from 2017.<\/p>\n\n\n\n<p>\u201cLoyalty programs are extremely popular because they work. The good news is most c-stores have a program in place. The not-so-good news is that they haven\u2019t maximized their programs to increase foot traffic and encourage higher spending,\u201d said Brandon Logsdon, senior vice president, Marketing Cloud Solutions at PDI. \u201cOur latest report provides first-hand data that c-store owners, operators and marketers can use right away to understand their customers better and improve the performance and outcomes of their loyalty programs.\u201d<\/p>\n\n\n\n<p>The report provides unique insights into how c-store customers and operators view loyalty programs. It covers the following areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A profile of the average loyalty member, including age, education level and income.<\/li><li>Why shoppers visit convenience stores and why they choose one c-store brand over another.<\/li><li>Why shoppers join loyalty programs.<\/li><li>What c-store operators consider their most serious challenges.<\/li><li>The top priorities for c-store operators in relation to their loyalty programs.<\/li><\/ul>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__16 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<p>While the study paints a picture of an overcrowded market and fierce competition for customer loyalty, it also presents many opportunities. C-store operators identified \u201cdecreasing store visits\u201d and \u201cattracting new customers\u201d as two of their biggest concerns. Their loyalty programs can help address both. However, they must first revitalize their programs in three ways: promote customer awareness, increase personalized messaging and take advantage of what technology can offer to improve their capability to interact with members in multiple channels.<\/p>\n\n\n\n<p>\u201cHaving a loyalty program is not enough in today\u2019s competitive market. What\u2019s crucial is the program\u2019s ability to keep existing customers returning and spending more with every visit, and convert regular consumers into loyal members,\u201d said Logsdon.<\/p>\n\n\n\n<p>The new report builds upon a similar research report launched by Excentus last year. PDI, which acquired Excentus last year, has expanded the scope of the independent study to include information from c-store operators, in addition to consumers and c-store shoppers.<\/p>\n\n\n\n<p><strong>About PDI Technologies, Inc.<\/strong><\/p>\n\n\n\n<p><strong>Professional Datasolutions, Inc. is now PDI Technologies, Inc.<\/strong><\/p>\n\n\n\n<p>With 40 years of industry\u00a0leadership, PDI Technologies, Inc. resides at the intersection of productivity and sales\u00a0growth, delivering powerful solutions that serve as the backbone of the convenience retail and petroleum\u00a0wholesale ecosystem. By \u201cConnecting Convenience\u201d across the globe, we empower businesses to increase\u00a0productivity, make informed decisions, and engage faster with their customers.\u00a0From large-scale ERP and logistics operations to loyalty programs and cybersecurity, we\u2019re simplifying the\u00a0industry supply chain for whatever comes next. Today, we serve over 200,000 locations worldwide with solutions\u00a0like the Fuel Rewards\u00ae\u00a0program and GasBuddy, two popular brands representing 15 million monthly\u00a0users.\u00a0<a href=\"https:\/\/pditechnologies.com\">pditechnologies.com<\/a><\/p>\n\n\n\n<p><strong>For more information, contact:<\/strong><br>Kelly O\u2019Brien,&nbsp;<a href=\"mailto:pr@pditechnologies.com\" target=\"_blank\" rel=\"noreferrer noopener\">pr@pditechnologies.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ATLANTA, GEORGIA \u2013 June 25, 2019&nbsp;(Business Wire) \u2014&nbsp;PDI, a global company with leading enterprise software solutions serving the convenience retail, petroleum wholesale and logistics industries, has released a report that provides insights into c-store shoppers\u2019 behaviors toward loyalty programs and recommends actionable strategies on how c-stores can improve their programs to attract new members and [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":5235,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[136],"tags":[],"pdi_resource_tier":[],"class_list":["post-5234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The C-Store Report: How Customers View Loyalty Program | PDI<\/title>\n<meta name=\"description\" content=\"The C-Store Shopper Report: How to Fuel Customer Loyalty\u201d provides insights into c-store shoppers\u2019 behaviors toward loyalty programs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PDI Releases New C-Store Shopper Report on Customer Behaviors Crucial to Loyalty Program Success\" \/>\n<meta property=\"og:description\" content=\"The C-Store Shopper Report: How to Fuel Customer Loyalty\u201d provides insights into c-store shoppers\u2019 behaviors toward loyalty programs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"PDI Technologies, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pditechnologies\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-25T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-02T13:53:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/09\/C-Store-Shopper-Report-2019_1350x900.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jason Ketelsen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pditechnologies\" \/>\n<meta name=\"twitter:site\" content=\"@pditechnologies\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason Ketelsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/\"},\"author\":{\"name\":\"Jason Ketelsen\",\"@id\":\"https:\/\/pditechnologies.com\/#\/schema\/person\/10509df6bde15529e46a51d224fe673c\"},\"headline\":\"PDI Releases New C-Store Shopper Report on Customer Behaviors Crucial to Loyalty Program Success\",\"datePublished\":\"2019-06-25T13:00:00+00:00\",\"dateModified\":\"2022-11-02T13:53:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/\"},\"wordCount\":591,\"publisher\":{\"@id\":\"https:\/\/pditechnologies.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/09\/C-Store-Shopper-Report-2019_1350x900.jpg\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/\",\"url\":\"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/\",\"name\":\"The C-Store Report: How Customers View Loyalty Program | PDI\",\"isPartOf\":{\"@id\":\"https:\/\/pditechnologies.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/09\/C-Store-Shopper-Report-2019_1350x900.jpg\",\"datePublished\":\"2019-06-25T13:00:00+00:00\",\"dateModified\":\"2022-11-02T13:53:31+00:00\",\"description\":\"The C-Store Shopper Report: How to Fuel Customer Loyalty\u201d provides insights into c-store shoppers\u2019 behaviors toward loyalty programs.\",\"breadcrumb\":{\"@id\":\"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/#primaryimage\",\"url\":\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/09\/C-Store-Shopper-Report-2019_1350x900.jpg\",\"contentUrl\":\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/09\/C-Store-Shopper-Report-2019_1350x900.jpg\",\"width\":1350,\"height\":900,\"caption\":\"Cover image of C-Store Shopper Report 2019\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"PDI Home\",\"item\":\"https:\/\/pditechnologies.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PDI Releases New C-Store Shopper Report on Customer Behaviors Crucial to Loyalty Program Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pditechnologies.com\/#website\",\"url\":\"https:\/\/pditechnologies.com\/\",\"name\":\"PDI Technologies, Inc.\",\"description\":\"Convenience Store Software | Wholesale Petroleum Software | PDI\",\"publisher\":{\"@id\":\"https:\/\/pditechnologies.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pditechnologies.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/pditechnologies.com\/#organization\",\"name\":\"PDI Technologies, Inc.\",\"url\":\"https:\/\/pditechnologies.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pditechnologies.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/08\/PDI-case-studies-logo-2.png\",\"contentUrl\":\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/08\/PDI-case-studies-logo-2.png\",\"width\":200,\"height\":200,\"caption\":\"PDI Technologies, Inc.\"},\"image\":{\"@id\":\"https:\/\/pditechnologies.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/pditechnologies\",\"https:\/\/x.com\/pditechnologies\",\"https:\/\/www.linkedin.com\/company\/pdi-technologies\",\"https:\/\/www.instagram.com\/pditechnologies\/\",\"https:\/\/www.youtube.com\/channel\/pdi-tech\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/pditechnologies.com\/#\/schema\/person\/10509df6bde15529e46a51d224fe673c\",\"name\":\"Jason Ketelsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pditechnologies.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8c12df7bcb8b97d8d887486a92eb0547162144a9e28b0230ab2571a927063cc8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8c12df7bcb8b97d8d887486a92eb0547162144a9e28b0230ab2571a927063cc8?s=96&d=mm&r=g\",\"caption\":\"Jason Ketelsen\"},\"url\":\"https:\/\/pditechnologies.com\/author\/j-ketelsen\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The C-Store Report: How Customers View Loyalty Program | PDI","description":"The C-Store Shopper Report: How to Fuel Customer Loyalty\u201d provides insights into c-store shoppers\u2019 behaviors toward loyalty programs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/","og_locale":"en_US","og_type":"article","og_title":"PDI Releases New C-Store Shopper Report on Customer Behaviors Crucial to Loyalty Program Success","og_description":"The C-Store Shopper Report: How to Fuel Customer Loyalty\u201d provides insights into c-store shoppers\u2019 behaviors toward loyalty programs.","og_url":"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/","og_site_name":"PDI Technologies, Inc.","article_publisher":"https:\/\/www.facebook.com\/pditechnologies","article_published_time":"2019-06-25T13:00:00+00:00","article_modified_time":"2022-11-02T13:53:31+00:00","og_image":[{"width":1350,"height":900,"url":"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/09\/C-Store-Shopper-Report-2019_1350x900.jpg","type":"image\/jpeg"}],"author":"Jason Ketelsen","twitter_card":"summary_large_image","twitter_creator":"@pditechnologies","twitter_site":"@pditechnologies","twitter_misc":{"Written by":"Jason Ketelsen","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/#article","isPartOf":{"@id":"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/"},"author":{"name":"Jason Ketelsen","@id":"https:\/\/pditechnologies.com\/#\/schema\/person\/10509df6bde15529e46a51d224fe673c"},"headline":"PDI Releases New C-Store Shopper Report on Customer Behaviors Crucial to Loyalty Program Success","datePublished":"2019-06-25T13:00:00+00:00","dateModified":"2022-11-02T13:53:31+00:00","mainEntityOfPage":{"@id":"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/"},"wordCount":591,"publisher":{"@id":"https:\/\/pditechnologies.com\/#organization"},"image":{"@id":"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/09\/C-Store-Shopper-Report-2019_1350x900.jpg","articleSection":["Archive"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/","url":"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/","name":"The C-Store Report: How Customers View Loyalty Program | PDI","isPartOf":{"@id":"https:\/\/pditechnologies.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/#primaryimage"},"image":{"@id":"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/09\/C-Store-Shopper-Report-2019_1350x900.jpg","datePublished":"2019-06-25T13:00:00+00:00","dateModified":"2022-11-02T13:53:31+00:00","description":"The C-Store Shopper Report: How to Fuel Customer Loyalty\u201d provides insights into c-store shoppers\u2019 behaviors toward loyalty programs.","breadcrumb":{"@id":"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/#primaryimage","url":"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/09\/C-Store-Shopper-Report-2019_1350x900.jpg","contentUrl":"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/09\/C-Store-Shopper-Report-2019_1350x900.jpg","width":1350,"height":900,"caption":"Cover image of C-Store Shopper Report 2019"},{"@type":"BreadcrumbList","@id":"https:\/\/pditechnologies.com\/archive\/c-store-shopper-report-2019\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"PDI Home","item":"https:\/\/pditechnologies.com\/"},{"@type":"ListItem","position":2,"name":"PDI Releases New C-Store Shopper Report on Customer Behaviors Crucial to Loyalty Program Success"}]},{"@type":"WebSite","@id":"https:\/\/pditechnologies.com\/#website","url":"https:\/\/pditechnologies.com\/","name":"PDI Technologies, Inc.","description":"Convenience Store Software | Wholesale Petroleum Software | PDI","publisher":{"@id":"https:\/\/pditechnologies.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pditechnologies.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pditechnologies.com\/#organization","name":"PDI Technologies, Inc.","url":"https:\/\/pditechnologies.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pditechnologies.com\/#\/schema\/logo\/image\/","url":"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/08\/PDI-case-studies-logo-2.png","contentUrl":"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/08\/PDI-case-studies-logo-2.png","width":200,"height":200,"caption":"PDI Technologies, Inc."},"image":{"@id":"https:\/\/pditechnologies.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pditechnologies","https:\/\/x.com\/pditechnologies","https:\/\/www.linkedin.com\/company\/pdi-technologies","https:\/\/www.instagram.com\/pditechnologies\/","https:\/\/www.youtube.com\/channel\/pdi-tech"]},{"@type":"Person","@id":"https:\/\/pditechnologies.com\/#\/schema\/person\/10509df6bde15529e46a51d224fe673c","name":"Jason Ketelsen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pditechnologies.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8c12df7bcb8b97d8d887486a92eb0547162144a9e28b0230ab2571a927063cc8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8c12df7bcb8b97d8d887486a92eb0547162144a9e28b0230ab2571a927063cc8?s=96&d=mm&r=g","caption":"Jason Ketelsen"},"url":"https:\/\/pditechnologies.com\/author\/j-ketelsen\/"}]}},"_links":{"self":[{"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/posts\/5234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/comments?post=5234"}],"version-history":[{"count":0,"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/posts\/5234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/media\/5235"}],"wp:attachment":[{"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/media?parent=5234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/categories?post=5234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/tags?post=5234"},{"taxonomy":"pdi_resource_tier","embeddable":true,"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/pdi_resource_tier?post=5234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}