{"id":22344,"date":"2025-07-11T08:00:00","date_gmt":"2025-07-11T12:00:00","guid":{"rendered":"https:\/\/pditechnologies.com\/?page_id=22344"},"modified":"2025-07-11T17:30:05","modified_gmt":"2025-07-11T21:30:05","slug":"altria-dtp","status":"publish","type":"page","link":"https:\/\/pditechnologies.com\/altria-dtp\/","title":{"rendered":"Altria Tobacco Loyalty Program"},"content":{"rendered":"\n
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Altria Group Distribution Company (AGDC) 2026 Digital Trade Program Requirements <\/h1>\n\n\n\n

Understanding AGDC\u2019s requirements and the PDI solutions to help<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Overview<\/h2>\n\n\n\n

Altria Group Distribution Company (AGDC) has announced their 2026 Digital Trade Program (DTP) and AGDC Personalization Plus (P+) offerings. Changes to include a new Tier 4 offering, along with new requirements impacting Tiers 2 & 3. Changes will be effective January 1, 2026, subject to change. For complete details, please contact your AGDC representative. <\/p>\n\n\n\n

PDI is helping Chain Retailers<\/a> and Independent Operators<\/a> prepare for these upcoming changes. The charts below provide the retailer requirements, along with the PDI Solution available to meet these requirements. <\/p>\n\n\n\n

Get started today by scheduling your free consultation. A PDI specialist will be in touch to discuss your readiness for the new Altria tier-level requirements. <\/p>\n<\/div><\/section>\n\n\n\n

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To help navigate AGDC\u2019s new requirements, below is the tier-level summary, including retailer requirements and the PDI solutions to meet these requirements.<\/p>\n\n\n\n

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Chain Retailers<\/h2>\n\n\n\n
Retailer Requirements<\/td>PDI Solutions<\/td><\/tr>
Tier 1<\/strong><\/td><\/tr>
Submit Altria Tobacco Operating Company (ATOC) scan data reports to Altria for reimbursement per tobacco transaction <\/td>MarketLink<\/strong> or Skupos Scan Data<\/strong><\/td><\/tr>
Tier 2<\/strong><\/td><\/tr>
Implement Age Validation Technology (AVT) AVT is enabled through a retailer\u2019s Point of Sale and a 2D scanner, and validated by the Altria rep<\/span><\/td>PDI does not provide Age Validation Technology (AVT)<\/td><\/tr>
Participate in any Altria ATOC loyalty programs that you have AGDC Operating Company contracts for and a minimum of at least 1 Altria ATOC loyalty program<\/td>PDI Loyalty<\/strong><\/td><\/tr>
Tier 3<\/strong><\/td><\/tr>
Integrate Electronic Age and Identity Verification (EAIV) technology within the reward program mobile app enabling loyalty program member to confirm ATC21+ eligibility or utilize Age Segmentation (3+ AVT or 10+ tobacco purchases) capabilities to validate member is an ATC21+<\/td>PDI Age Verify<\/strong>
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PDI Experience Designer<\/strong><\/td><\/tr>
Place Altria ATOC Offers redeemable in store in digital platform, in the #1 position by tobacco category to ATC21+<\/td>PDI Loyalty-integrated Mobile App<\/strong><\/td><\/tr>
Send at least 3 digital communications (any combination of push or email) featuring Altria offers\/promotions to ATC21+ per quarter and submit relevant digital data files<\/td>PDI Experience Designer<\/strong><\/td><\/tr>
Tier 4<\/strong><\/td><\/tr>
Enable Personalization Plus (P+) offers via Altria’s P+ APIs for ATC21+ consumers <\/td>PDI Loyalty – Tobacco Subscription<\/strong><\/td><\/tr>
Send 1 communication per month to eligible consumers (LIDS) promoting Personalization Plus (P+) offers<\/td>PDI Experience Designer<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Tier-levels to include all previous tier-level requirements. For instance, Tier 2 must also include Tier 1 requirements.<\/em><\/p>\n\n\n\n

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Independent Operators<\/h2>\n\n\n\n
Retailer Requirements<\/td>PDI Solutions<\/td><\/tr>
Tier 1<\/strong><\/td><\/tr>
Submit Altria Tobacco Operating Company (ATOC) scan data reports to Altria for reimbursement per tobacco transaction <\/td>Skupos Scan Data<\/strong><\/td><\/tr>
Tier 2<\/strong><\/td><\/tr>
Implement Age Validation Technology (AVT) AVT is enabled through a retailer\u2019s Point of Sale and a 2D scanner, and validated by the Altria rep<\/span><\/td>PDI does not provide Age Validation Technology (AVT)<\/td><\/tr>
Participate in any Altria ATOC loyalty programs that you have AGDC Operating Company contracts for and a minimum of at least 1 Altria ATOC loyalty program<\/td>Skupos Engage Loyalty<\/strong>
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Corner Rewards Program<\/strong><\/td><\/tr>
Tier 3<\/strong><\/td><\/tr>
Integrate Electronic Age and Identity Verification (EAIV) technology within the reward program mobile app enabling loyalty program member to confirm ATC21+ eligibility or utilize Age Segmentation (3+ AVT or 10+ tobacco purchases) capabilities to validate member is an ATC21+<\/td>Skupos Engage Loyalty<\/strong>
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Corner Rewards Program<\/strong><\/td><\/tr>
Place Altria ATOC Offers redeemable in store in digital platform, in the #1 position by tobacco category to ATC21+<\/td><\/tr>
Send at least 3 digital communications (any combination of push or email) featuring Altria offers\/promotions to ATC21+ per quarter and submit relevant digital data files<\/td><\/tr>
Tier 4<\/strong><\/td><\/tr>
Enable Personalization Plus (P+) offers via Altria’s P+ APIs for ATC21+ consumers <\/td>Skupos Engage Loyalty<\/strong>
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Corner Rewards Program<\/strong><\/td><\/tr>
Send 1 communication per month to eligible consumers (LIDS) promoting Personalization Plus (P+) offers<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Tier-levels to include all previous tier-level requirements. For instance, Tier 2 must also include Tier 1 requirements.<\/em><\/p>\n\n\n\n

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Other helpful resources<\/h2>\n\n\n\n
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PDI Loyalty<\/strong><\/p>\n\n\n\n

Learn more about
PDI Loyalty integrated solutions to elevate your loyalty program<\/p>\n\n\n\n

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CStore Essentials<\/strong><\/p>\n\n\n\n

Solutions built for Independent Operators\u2014including Skupos Scan Data and Engage Loyalty <\/p>\n\n\n\n

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Loyalty Insider<\/strong> <\/p>\n\n\n\n

Stay connected to the latest in convenience loyalty\u2014from PDI and across the industry with C-Store Loyalty Insider<\/p>\n\n\n\n

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Schedule Your Readiness Consultation<\/h2>\n\n\n\n

Let’s connect<\/p>\n\n\n\n

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