{"id":1776,"date":"2018-11-14T09:00:00","date_gmt":"2018-11-14T09:00:00","guid":{"rendered":"https:\/\/pdisoftwareprd.wpengine.com\/?p=1776"},"modified":"2022-10-24T17:40:28","modified_gmt":"2022-10-24T17:40:28","slug":"pdi-acquires-outsite-networks","status":"publish","type":"post","link":"https:\/\/pditechnologies.com\/archive\/pdi-acquires-outsite-networks\/","title":{"rendered":"PDI Acquires Outsite Networks, Expanding its Position to Serve Convenience Retailers and Petroleum Wholesalers with a Unified Customer Marketing and Engagement Solution"},"content":{"rendered":"\n

Adding Outsite\u2019s Loyalty Solution to Previously Acquired Excentus Deepens PDI\u2019s Marketing Capabilities to Help Customers Grow Topline Revenue<\/em><\/p>\n\n\n\n

ATLANTA, GEORGIA, November 14, 2018<\/strong> (Business Wire<\/a>) \u2013 PDI (pdisoftware.com), a leading global provider of enterprise software solutions to the convenience retail, wholesale petroleum and logistics industries, has acquired Outsite Networks, a loyalty company that has served the U.S. convenience retail sector for over 18 years and carried out more than 6 billion transactions. The addition of Outsite Networks enhances PDI\u2019s capabilities to uniquely serve customers with a complete solution portfolio and gives Outsite Networks\u2019 customers access to PDI\u2019s suite of ERP, business intelligence and customer marketing solutions.<\/p>\n\n\n\n

\u201cOutsite Networks is a loyalty company that has been serving c-stores for nearly two decades, and we\u2019re excited to add their industry expertise and customers to the PDI family,\u201d said Jimmy Frangis, CEO at PDI. \u201cThis acquisition reinforces PDI\u2019s commitment to provide customers with transformative solutions and business services that optimize their operations, increase efficiencies and drive topline revenues.\u201d<\/p>\n\n\n\n

By combining PDI\u2019s ERP, and Excentus loyalty solutions with Outsite Networks, the company will be uniquely positioned to launch the convenience retail industry\u2019s first marketing cloud solution \u2013 PDI Marketing Cloud. The solution will help convenience retailers and petroleum wholesalers bring together data from their entire enterprise \u2013 operational, product and customer \u2013 to grow revenues across all aspects of their business. It will also remove the difficulty of working with multiple vendors, disparate systems and inefficient manual processes.<\/p>\n\n\n\n

\u201cThere hasn\u2019t been a marketing cloud solution developed specifically for the convenience retail industry,\u201d said Brandon Logsdon, senior vice president of Marketing solutions at PDI. \u201cThe acquisition of Outsite Networks\u2019 loyalty solutions complements our acquisition of Excentus\u2019 marketing suite in April 2018, which provided the foundation of our marketing and loyalty offering, and by combining our industry leading solutions, we will be able to provide a full suite of customer insight, engagement, and promotional tools and services that drive consumer loyalty and wallet share.\u201d<\/p>\n\n\n\n

PDI Marketing Cloud will bring together best-in-class technologies and solutions to help convenience retailers and petroleum wholesalers create, deploy, track, and measure the performance of all marketing initiatives. By bringing together all vital ERP, business and marketing solutions under one roof, PDI customers will be able to connect, unify and reimagine their operations and see their marketing and business effectiveness in a comprehensive view.<\/p>\n\n\n\n

\u201cWe\u2019re thrilled to be part of PDI\u2019s innovation and focus on helping c-stores grow their business by leveraging customer data and analytics,\u201d said Anton Bakker, president of Outsite Networks.<\/p>\n\n\n\n

The company\u2019s integrated suite of services, which also encompasses PDI\u2019s transaction data monetization programs, will help retailers connect and leverage data sources across their entire organization\u2014from ERP software to loyalty, offer management, pricebook and promotional tools they need to more effectively acquire and retain customers, as well as increase their frequency and spend\u2014in a unified solution. And to ensure each customer\u2019s success, PDI Marketing Cloud will provide end-to-end promotional support and business services to help companies get the most out of their technology investment.<\/p>\n\n\n\n

\u201cSoon, petroleum wholesalers and convenience retailers will be able to manage all their marketing programs with an integrated suite of tools designed to drive marketing efficiencies across their organization,\u201d said Logsdon. \u201cWith our evolving marketing cloud capabilities, customers can leverage data from all their business units to more effectively acquire and retain customers, improve overall marketing performance and profitability, and grow topline revenues.\u201d<\/p>\n\n\n\n

About PDI Technologies, Inc.<\/strong><\/p>\n\n\n\n

Professional Datasolutions, Inc. is now PDI Technologies, Inc.<\/strong><\/p>\n\n\n\n

With 40 years of industry\u00a0leadership, PDI Technologies, Inc. resides at the intersection of productivity and sales\u00a0growth, delivering powerful solutions that serve as the backbone of the convenience retail and petroleum\u00a0wholesale ecosystem. By \u201cConnecting Convenience\u201d across the globe, we empower businesses to increase\u00a0productivity, make informed decisions, and engage faster with their customers.\u00a0From large-scale ERP and logistics operations to loyalty programs and cybersecurity, we\u2019re simplifying the\u00a0industry supply chain for whatever comes next. Today, we serve over 200,000 locations worldwide with solutions\u00a0like the Fuel Rewards\u00ae\u00a0program and GasBuddy, two popular brands representing 15 million monthly\u00a0users.\u00a0pditechnologies.com<\/a>\u00a0<\/p>\n\n\n\n

For more information, contact:<\/strong>
Kelly O’Brien, pr@pditechnologies.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Adding Outsite\u2019s Loyalty Solution to Previously Acquired Excentus Deepens PDI\u2019s Marketing Capabilities to Help Customers Grow Topline Revenue ATLANTA, GEORGIA, November 14, 2018 (Business Wire) \u2013 PDI (pdisoftware.com), a leading global provider of enterprise software solutions to the convenience retail, wholesale petroleum and logistics industries, has acquired Outsite Networks, a loyalty company that has served the 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