{"id":1767,"date":"2020-01-30T09:00:00","date_gmt":"2020-01-30T09:00:00","guid":{"rendered":"https:\/\/pdisoftwareprd.wpengine.com\/?p=1767"},"modified":"2022-11-02T14:09:22","modified_gmt":"2022-11-02T14:09:22","slug":"pdi-acquires-swiftiq","status":"publish","type":"post","link":"https:\/\/pditechnologies.com\/archive\/pdi-acquires-swiftiq\/","title":{"rendered":"PDI Acquires SwiftIQ Expanding Its Data and Insights Solutions to Include Analytics Cloud"},"content":{"rendered":"\n<p><em>PDI paves the way for convenience retailers and CPG brands to maximize store-level profitability through automated analytics and AI technology<\/em><\/p>\n\n\n\n<p><strong>ATLANTA, GEORGIA, January 30, 2020<\/strong>&nbsp;(<a href=\"https:\/\/www.businesswire.com\/news\/home\/20200130005150\/en\/PDI-Acquires-SwiftIQ-Expanding-Data-Insights-Solutions\" target=\"_blank\" rel=\"noreferrer noopener\">Business Wire<\/a>)&nbsp;\u2013 PDI (pdisoftware.com), a global provider of ERP, Fuel Pricing, Logistics, and Marketing Cloud solutions for the convenience retail and petroleum wholesale industries acquired SwiftIQ, provider of best-in-class analytics cloud and vendor collaboration software and services to seven of the top 20 convenience retailers as well as leading CPG brands. The addition of SwiftIQ\u2019s analytics cloud with built-in machine learning strengthens PDI\u2019s data and insights capabilities. PDI is uniquely positioned to provide CPG brands and convenience retailers the ability to measure ROI and gain actionable insights to run programs and promotions effectively.<\/p>\n\n\n\n<p><strong>Advanced analytics to optimize store-level assortment, merchandising, and marketing initiatives<\/strong><\/p>\n\n\n\n<p>Competitive pressure, tight margins, limited visibility, and changes in customer behavior make managing and measuring ROI for sales, loyalty programs, and promotions a challenge for convenience retailers and CPG brands. SwiftIQ has solved this with industry-specific business intelligence tools, expertise, and the ability to unify disparate data sets. The software quickly mines billions of records, applies machine learning, and generates automated insights helping brands and retailers make decisions with confidence. Over 100 billion in receipt-level transaction records have been processed, resulting in better vendor collaboration, improved performance, and profitability for retailers.<\/p>\n\n\n\n<p>\u201cThis has been an absolute game-changer for our business at Anheuser-Busch, giving us an elevated seat at the table with customers. This cutting-edge technology brings receipt-level data to life and allows us to partner with customers,\u201d said Darian Lueckenotte, director of Category Leadership, at Anheuser-Busch. \u201cTranslating insights into actionable retail programs has been a key differentiator for us. We\u2019re excited about the opportunities PDI brings through this acquisition for us to gain greater visibility into retail channels.\u201d<\/p>\n\n\n\n<p>\u201cRaceTrac continually seeks to grow its business by better serving its guests\u2019 needs,\u201d said John Spicknall, director of Business Analysis, at RaceTrac. \u201cSwiftIQ enables us to uncover our guests\u2019 trends and behaviors more quickly than ever before, creating value for all of us.\u201d<\/p>\n\n\n\n<p><strong>Integrating SwiftIQ\u2019s analytics cloud to leverage transaction and customer data from PDI\u2019s back office and loyalty solutions<\/strong><\/p>\n\n\n\n<p>PDI continues to build upon the unmatched loyalty technology and industry know-how within PDI Marketing Cloud Solutions. Adding SwiftIQ\u2019s analytics cloud and AI technology further enhances the value of the PDI Offer Network that reaches over 30,000 retail sites.<\/p>\n\n\n\n<p>\u201cRetail analytics are key to our strategy to work with brands and retailers to provide consumers with relevant offers that drive ROI,\u201d said Jamie Hudson, senior vice president, Offers and Insights at PDI. \u201cSwiftIQ\u2019s analytics cloud is the perfect fit to support the scale of our offer network. This will provide our retail customers and CPG partners actionable insights to improve the effectiveness of their loyalty programs and promotions.\u201d<\/p>\n\n\n\n<p>\u201cWe could not be more excited to join PDI and connect transaction and customer data from PDI\u2019s back office and loyalty solutions,\u201d said Jason Lobel, chief executive officer, and co-founder at SwiftIQ. \u201cTogether, we are modernizing the way retailers, and brands manage promotion spend and strengthening vendor collaboration while bringing end-to-end visibility to retail operations.\u201d<\/p>\n\n\n\n<p>By integrating SwiftIQ\u2019s advanced analytics, PDI can leverage the transaction-level data from its back office and loyalty solutions. This will help convenience retailers and CPG brands quickly react and refine their loyalty program and promotion strategies.<\/p>\n\n\n\n<p>\u201cCustomers count on PDI to be at the forefront of technology trends and deliver solutions that help them along their digital transformation journey,\u201d said Brandon Logsdon, president and general manager Marketing Cloud Solutions at PDI. \u201cAdding SwiftIQ\u2019s analytics cloud to our broad solution portfolio will accelerate the pace at which we can turn data into actionable insights for this industry.\u201d<\/p>\n\n\n\n<p><strong>About PDI Technologies, Inc.<\/strong><\/p>\n\n\n\n<p><strong>Professional Datasolutions, Inc. is now PDI Technologies, Inc.<\/strong><\/p>\n\n\n\n<p>With 40 years of industry\u00a0leadership, PDI Technologies, Inc. resides at the intersection of productivity and sales\u00a0growth, delivering powerful solutions that serve as the backbone of the convenience retail and petroleum\u00a0wholesale ecosystem. By \u201cConnecting Convenience\u201d across the globe, we empower businesses to increase\u00a0productivity, make informed decisions, and engage faster with their customers.\u00a0From large-scale ERP and logistics operations to loyalty programs and cybersecurity, we\u2019re simplifying the\u00a0industry supply chain for whatever comes next. Today, we serve over 200,000 locations worldwide with solutions\u00a0like the Fuel Rewards\u00ae\u00a0program and GasBuddy, two popular brands representing 15 million monthly\u00a0users.\u00a0<a href=\"https:\/\/pditechnologies.com\/\">pditechnologies.com<\/a>\u00a0<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>For more information, contact:<\/strong><br>Kelly O&#8217;Brien,&nbsp;<a href=\"mailto:pr@pditechnologies.com\">pr@pditechnologies.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PDI paves the way for convenience retailers and CPG brands to maximize store-level profitability through automated analytics and AI technology ATLANTA, GEORGIA, January 30, 2020&nbsp;(Business Wire)&nbsp;\u2013 PDI (pdisoftware.com), a global provider of ERP, Fuel Pricing, Logistics, and Marketing Cloud solutions for the convenience retail and petroleum wholesale industries acquired SwiftIQ, provider of best-in-class analytics cloud [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":1770,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[136],"tags":[],"pdi_resource_tier":[],"class_list":["post-1767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PDI Acquires SwiftIQ, 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