{"id":1762,"date":"2020-06-18T09:00:00","date_gmt":"2020-06-18T09:00:00","guid":{"rendered":"https:\/\/pdisoftwareprd.wpengine.com\/?p=1762"},"modified":"2022-11-02T14:14:12","modified_gmt":"2022-11-02T14:14:12","slug":"pdi-acquires-zipline","status":"publish","type":"post","link":"https:\/\/pditechnologies.com\/archive\/pdi-acquires-zipline\/","title":{"rendered":"PDI Acquires ZipLine, Enhancing its Industry-Leading Marketing Cloud Platform with Payments"},"content":{"rendered":"\n<p><em>PDI expands its loyalty offering for convenience retailers, grocers, and major oil companies by integrating private label debit and mobile payment technology<\/em><\/p>\n\n\n\n<p><strong>ATLANTA, GEORGIA, June 18, 2020<\/strong>&nbsp;(<a href=\"https:\/\/www.businesswire.com\/news\/home\/20200618005084\/en\/PDI-Acquires-ZipLine-Enhancing-Industry-Leading-Marketing-Cloud\" target=\"_blank\" rel=\"noreferrer noopener\">Business Wire<\/a>) \u2013 PDI (pdisoftware.com), a global provider of ERP, Fuel Pricing, Logistics, and Marketing Cloud solutions for the convenience retail and petroleum wholesale industries acquired ZipLine, the industry leader for ACH payment and provider of mobile payment technology. ZipLine processes over six million transactions a month for retailers like Circle K, Cumberland Farms, Irving Oil, Giant Eagle (GetGo), and Spinx. This saved operators over $50 million last year in credit card fees that they were able to invest back into rewards and incentives for their consumers, resulting in greater customer loyalty. The acquisition strengthens the PDI Marketing Cloud Platform giving businesses everything they need in a loyalty solution, including customer engagement tools, offers, insights, and integrated digital payments.<\/p>\n\n\n\n<p><strong>The power of loyalty and payments is real<\/strong><\/p>\n\n\n\n<p>Bundling ZipLine\u2019s private label debit and mobile payment application with the PDI Marketing Cloud Platform gives merchants added ability to increase the engagement of loyalty program members and drive more value to their brand. Convenience retailers using private label debit can create \u201csticky\u201d customer relationships and incentivize members to make it their preferred choice. According to ZipLine\u2019s Purchase Lift Model study, of those customers that join a private label debit loyalty program, a remarkable 83 percent became active users.<\/p>\n\n\n\n<p>\u201cConvenience retailers, wholesale petroleum providers, and grocers have longed for a solution that seamlessly brings together loyalty and digital payments,\u201d said Brian Jefferson senior vice president and general manager, Retail, Marketing Cloud Solutions at PDI. \u201cWe\u2019re excited to add ZipLine\u2019s best-in-class ACH and mobile payment technology to deliver on this in a cost-effective, simple manner.\u201d<\/p>\n\n\n\n<p><strong>Getting loyalty right with a unified set of technologies<\/strong><\/p>\n\n\n\n<p>PDI Marketing Cloud Solutions has a robust ecosystem that brings together their leading loyalty platform with customer engagement tools, data-driven insights, vendor-funded offers, and now, seamless payments. With PDI Insights Cloud (built on the SwiftIQ platform acquired earlier this year), convenience retailers and CPG brands can gain insights into coveted transaction and consumer data. The addition of ZipLine\u2019s mobile payment gateway brings visibility to the entire customer journey from earning rewards, receiving offers and promotions, and making purchases in the store and at the pump.<\/p>\n\n\n\n<p>\u201cWe feel confident that PDI is the perfect match for our best-in-class payment platform. The combination of both entities will strongly support our merchant partners in enhancing the guest experience and brand affinity,\u201d said Stephen Goodrich, chief executive officer at ZipLine.<\/p>\n\n\n\n<p>\u201cMaking loyalty easy for this industry through an end-to-end solution has been our mission from the beginning,\u201d said Brandon Logsdon, president and general manager, Marketing Cloud Solutions at PDI. \u201cWith the addition of Zipline, we have built a holistic ecosystem that begins with a mobile transaction at the pump, includes consumer loyalty, CRM, and offers that provide total transaction visibility in the back office, enabling unmatched insights. This is extremely meaningful to our market.\u201d<\/p>\n\n\n\n<p><strong>About PDI Technologies, Inc.<\/strong><\/p>\n\n\n\n<p><strong>Professional Datasolutions, Inc. is now PDI Technologies, Inc.<\/strong><\/p>\n\n\n\n<p>With 40 years of industry\u00a0leadership, PDI Technologies, Inc. resides at the intersection of productivity and sales\u00a0growth, delivering powerful solutions that serve as the backbone of the convenience retail and petroleum\u00a0wholesale ecosystem. By \u201cConnecting Convenience\u201d across the globe, we empower businesses to increase\u00a0productivity, make informed decisions, and engage faster with their customers.\u00a0From large-scale ERP and logistics operations to loyalty programs and cybersecurity, we\u2019re simplifying the\u00a0industry supply chain for whatever comes next. Today, we serve over 200,000 locations worldwide with solutions\u00a0like the Fuel Rewards\u00ae\u00a0program and GasBuddy, two popular brands representing 15 million monthly\u00a0users.\u00a0<a href=\"https:\/\/pditechnologies.com\/\">pditechnologies.com<\/a>\u00a0<\/p>\n\n\n\n<p><strong>About ZipLine<\/strong><\/p>\n\n\n\n<p>National Payment Card Association (ZipLine) helps merchants build consumer loyalty and market share with custom debit payment, rewards, and gift card programs. With a single platform for personalized rewards and branded debit payment, ZipLine\u2019s clients strengthen their consumer relationships while saving on interchange fees.<\/p>\n\n\n\n<p>Cowen served as financial advisor to ZipLine in the transaction.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>For more information, contact:<\/strong><br>Kelly O&#8217;Brien,&nbsp;<a href=\"mailto:pr@pditechnologies.com\">pr@pditechnologies.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PDI expands its loyalty offering for convenience retailers, grocers, and major oil companies by integrating private label debit and mobile payment technology ATLANTA, GEORGIA, June 18, 2020&nbsp;(Business Wire) \u2013 PDI (pdisoftware.com), a global provider of ERP, Fuel Pricing, Logistics, and Marketing Cloud solutions for the convenience retail and petroleum wholesale industries acquired ZipLine, the industry [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":1763,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[136],"tags":[],"pdi_resource_tier":[],"class_list":["post-1762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PDI Acquires ZipLine, 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