{"id":16214,"date":"2024-08-19T07:30:00","date_gmt":"2024-08-19T11:30:00","guid":{"rendered":"https:\/\/pditechnologies.com\/?p=16214"},"modified":"2024-09-27T13:43:20","modified_gmt":"2024-09-27T17:43:20","slug":"maxol","status":"publish","type":"post","link":"https:\/\/pditechnologies.com\/case-study\/maxol\/","title":{"rendered":"Growing Sustainability: Maxol Case Study"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" id=\"h-building-loyalty-for-the-long-haul\">Building Loyalty for the Long Haul<\/h4>\n\n\n\n<p>Maxol worked with the PDI Sustainability Solutions experts to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Highlight Maxol\u2019s commitment to sustainability<\/li>\n\n\n\n<li>Appeal to consumers who want more eco-friendly purchasing options<\/li>\n\n\n\n<li>Create greater long-term value for the Maxol brand<\/li>\n<\/ul>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__16 mbm-spacer__sm-16 mbm-spacer__md-24 mbm-spacer__lg-32 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-business-challenges\">Business Challenges<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create long-lasting brand affinity with differentiated fuel offerings<\/li>\n\n\n\n<li>Incentivize eco-conscious non-customers to switch to Maxol Premium Fuel<\/li>\n<\/ul>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__16 mbm-spacer__sm-16 mbm-spacer__md-24 mbm-spacer__lg-32 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-solution-overview-pdi-sustainability-consulting-and-solutions\">Solution Overview \u2013 PDI Sustainability Consulting and Solutions<\/h4>\n\n\n\n<p>Whether you\u2019re just starting out or well into your sustainability journey, PDI offers turnkey solutions and expert consulting services that help you differentiate your brand with eco-friendly programs your customers will love. Now you can get a custom-built program with measurable performance and independently verified results.<\/p>\n\n\n\n<p>Read more about <a href=\"https:\/\/pditechnologies.com\/engage-customers\/sustainability-solutions\/\">PDI Sustainability Solutions<\/a><\/p>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__48 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<div class=\"mbm-card wp-block-mbm-card has-background has-gray-alt-1-background-color has-border border-radius__0 padding__md padding__sm-md padding__md-md padding__lg-md\">\n<div class=\"mbm-row wp-block-mbm-grid-container mbm-row__all-start mbm-row__all-standard\">\n<div class=\"mbm-col mbm-col__12 mbm-col__sm-12 mbm-col__md-10 mbm-col__lg-12 wp-block-mbm-grid-column\">\n<p class=\"has-text-align-center has-blue-base-color has-text-color has-echo-font-size\">Customer awareness of the carbon offsetting program has been 4X higher than anticipated.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__48 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-customer-results\">Customer Results<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Differentiated Maxol Premium Fuel with best-in-class carbon offsetting program<\/li>\n\n\n\n<li>Increased brand affinity for both existing and non-customers<\/li>\n\n\n\n<li>Improved reporting and measurement to better track program performance<\/li>\n<\/ul>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__48 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<div class=\"mbm-card wp-block-mbm-card has-background has-gray-alt-1-background-color has-border border-radius__0 padding__md padding__sm-md padding__md-md padding__lg-md\">\n<div class=\"mbm-row wp-block-mbm-grid-container mbm-row__all-start mbm-row__all-standard\">\n<div class=\"mbm-col mbm-col__12 mbm-col__sm-12 mbm-col__md-10 mbm-col__lg-12 wp-block-mbm-grid-column\">\n<p class=\"has-text-align-center has-blue-base-color has-text-color has-echo-font-size\"><em>We\u2019ve seen very positive customer response to the sustainability program, with over 30 million litres of Maxol Premium Fuel offset via certified carbon offset projects across the globe.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center has-blue-base-color has-text-color\">&#8211; Maxol<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__64 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<div class=\"mbm-card wp-block-mbm-card has-background has-blue-alt-2-background-color has-border border-radius__0 padding__md\">\n<h3 class=\"wp-block-heading has-white-base-color has-text-color has-delta-font-size\" id=\"h-download-case-study\">Download Case Study<\/h3>\n\n\n\n<p class=\"has-white-base-color has-text-color\">Find out how PDI connects your business with the technology, data, and insights to excel.<\/p>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__24 mbm-spacer__sm-24 mbm-spacer__md-32 mbm-spacer__lg-32 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default has-blue-alt-1-wingding-color\"><a class=\"wp-block-button__link has-white-base-color has-purple-base-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2024\/08\/Maxol-PDI-Case-Study.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Maxol increased brand loyalty by offering carbon offsetting on Premium Fuel purchases through a turnkey program created by PDI Sustainability experts.<\/p>\n","protected":false},"author":47,"featured_media":16219,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"6650,12546,2019,971,11761,10123","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[62],"tags":[153,144,163,24],"pdi_resource_tier":[151],"class_list":["post-16214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-carriers-and-haulers","tag-convenience-retail","tag-petroleum-and-fuel-wholesale","tag-sustainability"],"acf":[],"yoast_head":"<!-- This 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