{"id":1491,"date":"2021-09-02T12:00:00","date_gmt":"2021-09-02T12:00:00","guid":{"rendered":"https:\/\/pdisoftwareprd.wpengine.com\/?p=1491"},"modified":"2024-11-22T15:21:39","modified_gmt":"2024-11-22T20:21:39","slug":"buddyup-insights-report","status":"publish","type":"post","link":"https:\/\/pditechnologies.com\/blog\/buddyup-insights-report\/","title":{"rendered":"Inaugural BuddyUp: C-Store Shopper Insights Report"},"content":{"rendered":"\n<p>Recently, PDI and&nbsp;<a href=\"https:\/\/pditechnologies.com\/expand-brand\/gasbuddy\/\">GasBuddy<\/a>&nbsp;issued their first joint report analyzing how the pandemic has influenced shopping behavior in the $650 billion fuel and convenience industry. The \u201cBuddy Up: C-Store Shopper Insights\u201d report combines GasBuddy consumer survey data from more than 15,000 convenience retail consumers across all key US geographic locations along with PDI consumer buying data from 5,500 mid to large-size convenience retail sites across all key US geographic locations from its&nbsp;<a href=\"https:\/\/pditechnologies.com\/gain-insights\/insights-analytics\/\">Insights Cloud<\/a>&nbsp;solution.<\/p>\n\n\n\n<p>The inaugural report focused on \u201cThe New Pandemic Consumer\u201d utilizes this data to identify changes in C-store shopping habits from 2020 to 2021. Key findings from this quarter\u2019s survey include insights around food delivery, trip and basket data, shopping destinations, and safety protocols.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Food delivery<\/h2>\n\n\n\n<p>Stores have opened their doors back up to the public, and the competition to attract shoppers is fiercer than ever. Retailers now face local competition in addition to previously unseen competitors that have entered the delivery space. Approximately two-thirds of survey respondents say they receive up to four food deliveries per week. The looming last-mile disruption the industry has been tracking gained even more momentum during the pandemic, leaving retailers playing a game of catch-up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trip and basket data<\/h2>\n\n\n\n<p>Major category trends that are consistent between both transactional data and consumer survey data revolve around fuel, alcohol, and snacks. Consumers are evolving to balance both commuter behaviors with stay-at-home trends. As a result, surveyed consumers report a significant increase in their C-store alcohol purchases when staying home more often. With the return of commuting 75% of consumers are shopping for fuel in 2021, up from 68% in 2020.<\/p>\n\n\n\n<p>However, PDI Insights Cloud shows that beer sales are down more than 5% YoY. As seen in the&nbsp;April C-Store Shopper Trends Report, salty snacks sales are down 7% YoY, particularly hitting the categories daypart sweet spot of 3-7pm, where 50% of sales are typically made. Yet, when surveyed in April, consumers reported that more than 20% of their trip drivers are for purchasing snacks. Is this category possibly making a sweet comeback?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shopping destinations<\/h2>\n\n\n\n<p>The good news is that most shopping destinations are showing increased customer throughput, even if marginal. The number of C-store shoppers has grown over 4% in the past year compared to 5% growth in grocery and 6% in dollar stores. The lines between quick service restaurants, retailers, dollar stores, and hospitality venues continue to blur as these industries redefine what \u201cconvenience\u201d means to the consumer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Safety protocols<\/h2>\n\n\n\n<p>In 2021, when asked to rank the top influencer of their decision to visit a convenience store or fast-food restaurant, respondents ranked \u201cmore frequent cleaning and disinfecting\u201d as the most important influencer followed by a tie between \u201cdiscounts on food or other essential products\u201d and \u201cemployees using gloves and masks.\u201d With 86% of respondents paying close attention to retailers\u2019 commitment to the safety of their employees, those retailers find themselves facing new challenges to overcome.<\/p>\n\n\n\n<p>You can thrive in today\u2019s digital economy.&nbsp;<a href=\"https:\/\/pditechnologies.com\/contact-us\/\">Contact us<\/a> today, to learn how we can help you transform your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, PDI and&nbsp;GasBuddy&nbsp;issued their first joint report analyzing how the pandemic has influenced shopping behavior in the $650 billion fuel and convenience industry. The \u201cBuddy Up: C-Store Shopper Insights\u201d report combines GasBuddy consumer survey data from more than 15,000 convenience retail consumers across all key US geographic locations along with PDI consumer buying data from [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":1620,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[144,80,158],"pdi_resource_tier":[162,157],"class_list":["post-1491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-convenience-retail","tag-gasbuddy","tag-shopper-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.6) - 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content=\"https:\/\/pditechnologies.com\/blog\/buddyup-insights-report\/\" \/>\n<meta property=\"og:site_name\" content=\"PDI Technologies, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pditechnologies\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-02T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-22T20:21:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/08\/BuddyUp-Insights-Report-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"974\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jason Ketelsen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pditechnologies\" \/>\n<meta name=\"twitter:site\" content=\"@pditechnologies\" \/>\n<meta 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