{"id":14721,"date":"2024-03-20T07:57:43","date_gmt":"2024-03-20T11:57:43","guid":{"rendered":"https:\/\/pditechnologies.com\/?p=14721"},"modified":"2024-03-21T08:10:44","modified_gmt":"2024-03-21T12:10:44","slug":"loyalty-payments-perfect-pairing-retail","status":"publish","type":"post","link":"https:\/\/pditechnologies.com\/blog\/loyalty-payments-perfect-pairing-retail\/","title":{"rendered":"Why Loyalty and Payments Are the Perfect Pairing for Retail"},"content":{"rendered":"\n<p>When it comes to fuel and convenience retail, <strong>loyalty and payments<\/strong> are like peanut butter and jelly. Sure, they\u2019re great on their own. But when you combine them\u2026that\u2019s where the magic happens.&nbsp;<\/p>\n\n\n\n<p>Before exploring why loyalty and payments are the perfect pairing, it\u2019s helpful to review why both are important on their own.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-charlie-font-size\" id=\"h-first-let-s-first-talk-about-loyalty\">First, let\u2019s first talk about loyalty&nbsp;<\/h2>\n\n\n\n<p>To cut to the chase, a loyalty program is the #1 factor that influences a customer\u2019s decision to visit a c-store.<sup>1<\/sup> This is why loyalty programs have become table stakes in the hyper-competitive fuel retail market.<\/p>\n\n\n\n<p>While everyone has their own ideas about loyalty, and every retail loyalty program is unique, there are three core characteristics of any successful loyalty program:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Actionable:<\/strong> Loyalty should provide personalized, valuable experiences for customers to drive desirable behavior and brand affinity. This requires a strong commitment to marketing and staff training, which are important for attracting, engaging, and retaining your loyalty customers. (It doesn\u2019t hurt to remind non-loyalty customers what they\u2019re missing out on.)&nbsp;<\/li>\n\n\n\n<li><strong>Measurable:<\/strong> When customers go from anonymous to measurable, you can collect first-party behavioral data then use it to identify and target customers individually, measuring which loyalty offers and tactics are most effective. This approach also provides scoreboard metrics to track program performance, such as Loyalty Penetration Rate (% of total transactions tied to loyalty). <strong>On average, identified customers visit your site 1.5X more and spend 29% more per visit<\/strong>.<sup>2<\/sup>&nbsp;<\/li>\n\n\n\n<li><strong>Valuable:<\/strong> Consumers join loyalty programs to be rewarded for their loyalty. That\u2019s why it\u2019s so important to understand what types of offers and rewards your customers want (and the perceived value of these rewards).<\/li>\n<\/ol>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__16 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<p>Based on PDI\u2019s loyalty experience, the three most influential loyalty offers include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Acquisition offer:<\/strong> A strong introductory offer that motivates new members to reach the \u201ctipping point\u201d of their fourth loyalty transaction.&nbsp;<\/li>\n\n\n\n<li><strong>Everyday fuel offer:<\/strong> Consumers receive a cents-off-per-gallon discount or earn points\/rewards for every gallon (fuel savings is the top motivator to join a c-store loyalty program).<sup>2<\/sup>&nbsp;<\/li>\n\n\n\n<li><strong>Everyday spend offer:<\/strong> Consumers earn points or rewards for every dollar spent (the recommended value exchange is a 4% reward value per each dollar spent).&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__16 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-charlie-font-size\">Now, let\u2019s talk about payments&nbsp;<\/h2>\n\n\n\n<p>A payment solution enables retailers to accept their own method of payment inside the store <em>and<\/em> at the pump. The two main components of a payment program are Mobile Payment Processing Application (MPPA) and private label debit:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mobile Payment Processing Application:<\/strong> The gateway between payment services and the retailer\u2019s POS, which enables payment processing at the pump. \u00a0\u00a0<\/li>\n\n\n\n<li><strong>Private label debit:<\/strong> The retailer-branded payment card and\/or mobile app that\u2019s linked to a customer\u2019s checking account. It works just like a credit card\u2014but with no interchange fees, the cost per transaction is lower. The lower transaction fees can quickly add up to significant overall savings.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__16 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"465\" src=\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2024\/03\/loyalty-payments-perfect-pairing-savings-examle-1024x465.jpg\" alt=\"\" class=\"wp-image-14718\" srcset=\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2024\/03\/loyalty-payments-perfect-pairing-savings-examle-1024x465.jpg 1024w, https:\/\/pditechnologies.com\/wp-content\/uploads\/2024\/03\/loyalty-payments-perfect-pairing-savings-examle-300x136.jpg 300w, https:\/\/pditechnologies.com\/wp-content\/uploads\/2024\/03\/loyalty-payments-perfect-pairing-savings-examle-768x349.jpg 768w, https:\/\/pditechnologies.com\/wp-content\/uploads\/2024\/03\/loyalty-payments-perfect-pairing-savings-examle.jpg 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__16 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<p>This is where loyalty and payments complement each other so perfectly. They both exist to help you build brand relationships and drive positive customer behavior, leading to higher profit margins.&nbsp;<\/p>\n\n\n\n<p>Loyalty members visit more often <em>and<\/em> spend more per visit. Private label debit customers also visit more often<em> and<\/em> spend more per visit.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-charlie-font-size\">What\u2019s the recipe for success?&nbsp;<\/h2>\n\n\n\n<p>When you combine loyalty and private label debit for fuel and convenience retail, the success metrics are even higher.&nbsp;<\/p>\n\n\n\n<p>The model for private label debit savings is rather simple. The more transactions you process, the more savings you realize. You can then reallocate these savings to fund more attractive loyalty offers (for example, 3\u00a2\/gal).&nbsp;<\/p>\n\n\n\n<p>By offering additional incentives (for example, +2\u00a2\/gal) for loyalty customers who are also using your payment solution (card and\/or mobile), you\u2019re enhancing the overall value proposition. In turn, that builds customer loyalty and increases your payment transactions.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Once you\u2019ve fully integrated your payment solution with your loyalty program, you and your customers see everything as one cohesive program. This creates synergies for marketing, site execution, training, reporting, management\u2026everything, really.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-charlie-font-size\"><strong>Better together is the smart choice<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The next time you make a sandwich, will you opt for an all-peanut butter sandwich or an all-jelly sandwich? Or are you going for the \u201cbetter together\u201d option that most of us would choose?&nbsp;<\/p>\n\n\n\n<p>The same applies to your loyalty and payment programs. They\u2019re each good on their own. Together, they can be awesome!&nbsp;<\/p>\n\n\n\n<p>Take control of your customer data and start building deeper relationships through personalized, customer-centric experiences with <a href=\"https:\/\/pditechnologies.com\/engage-customers\/loyalty-marketing-solutions\/#h-get-in-touch\" target=\"_blank\" rel=\"noreferrer noopener\">PDI Loyalty solutions<\/a>. &nbsp;<\/p>\n\n\n\n<p>Discover how payment-driven loyalty programs incentivize your highest-value customers to spend more with <a href=\"https:\/\/pditechnologies.com\/engage-customers\/payments\/#h-get-in-touch\" target=\"_blank\" rel=\"noreferrer noopener\">PDI Payment solutions<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"has-golf-font-size\"><sup>1<\/sup> 2023 Convenience Store News Realities of the Aisle Study<br><sup>2<\/sup> PDI Technologies, Inc.&nbsp;<br><sup>3<\/sup> PDI Tracking Convenience Report, March 2023&nbsp;<\/p>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__16 mbm-spacer__sm-16 mbm-spacer__md-32 mbm-spacer__lg-48 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<div class=\"mbm-card wp-block-mbm-card has-background has-gray-alt-1-background-color has-border border-radius__0 padding__md\">\n<h2 class=\"wp-block-heading has-charlie-font-size\" id=\"h-we-could-make-a-good-combo\">We Could Make a Good Combo<\/h2>\n\n\n\n<div class=\"wp-block-group media-object is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"660\" src=\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2024\/02\/loyalty-icon-660x660-1.png\" alt=\"\" class=\"wp-image-14518\" style=\"object-fit:cover;width:100px;height:100px\" srcset=\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2024\/02\/loyalty-icon-660x660-1.png 660w, https:\/\/pditechnologies.com\/wp-content\/uploads\/2024\/02\/loyalty-icon-660x660-1-300x300.png 300w, https:\/\/pditechnologies.com\/wp-content\/uploads\/2024\/02\/loyalty-icon-660x660-1-150x150.png 150w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group media-body is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Discover the advantages of PDI loyalty and payment solutions.<\/p>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__16 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/pditechnologies.com\/make-better-customer-connections\/\">Explore Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover why complementary loyalty and payment programs are the perfect pairing for fuel and convenience retailers. <\/p>\n","protected":false},"author":36,"featured_media":14719,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_eb_attr":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[144,21,160,71,159],"pdi_resource_tier":[151],"class_list":["post-14721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-convenience-retail","tag-loyalty","tag-market-insights","tag-payments","tag-retail-offers-and-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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