{"id":12546,"date":"2023-08-15T07:45:00","date_gmt":"2023-08-15T11:45:00","guid":{"rendered":"https:\/\/pditechnologies.com\/?p=12546"},"modified":"2023-08-14T14:52:25","modified_gmt":"2023-08-14T18:52:25","slug":"smart-sustainability-eco-friendly-practices","status":"publish","type":"post","link":"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/","title":{"rendered":"Smart Sustainability: Eco-Friendly Practices Are Good for the Planet and for Business"},"content":{"rendered":"\n<p>There\u2019s overwhelming evidence that US consumers, across socioeconomic and demographic lines, want to buy from environmentally conscious companies and will pay more to do so. The defining factors in <em>what types<\/em> of sustainable products and services consumers will pay more for depend on credibility, category, and loyalty.<\/p>\n\n\n\n<p>By identifying the needs, wants, and behaviors of the modern eco-conscious consumer, convenience retailers can establish long-term, data-driven sustainability strategies that position their business for sustained success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-credibility\"><strong>Credibility<\/strong><\/h2>\n\n\n\n<p>As more brands begin to make claims of sustainable practices, credibility is at the forefront of consumers\u2019 minds.<\/p>\n\n\n\n<p>According to the <a href=\"https:\/\/pditechnologies.com\/resources\/report\/2023-business-sustainability-index\/\">PDI Business of Sustainability Index<\/a>, 79% of consumers want an easier way to identify environmentally friendly companies. For 53% of consumers, unambiguous language on products alone would help communicate the truth about sustainability practices, while 40% say they need third-party or independent validation to trust eco-friendly claims.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Category<\/strong><\/h2>\n\n\n\n<p>Consumers are increasingly willing to pay more for sustainable products and services, based on year-over-year results. But not all categories are created equal when it comes to where consumers will spend more for sustainable options.<\/p>\n\n\n\n<p>Utilities, food and restaurants, and gas stations lead then categories where consumers are most likely to make environmentally friendly purchases, followed by hotels, residential gas, car rentals, and airlines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Loyalty<\/strong><\/h2>\n\n\n\n<p>Sustainable habits and loyalty, PDI research found, are deeply intertwined\u2014as evidenced by the fact that loyalty has emerged as a powerful driver of sustainable purchasing patterns. In fact, 74% of consumers say they would sign up for a loyalty app to reduce their carbon footprint.<\/p>\n\n\n\n<p>Today, 75% of all consumers say they would fill up at a gas station that offers carbon offsetting. Of the 64% of consumers willing to pay more for that offset, 89% say they would also use a loyalty or rewards app. For consumers who will both pay more <em>and <\/em>sign up for a loyalty program, the percentage willing to fill up at a gas station that offers carbon offsetting rises to 91% from that initial 75%.<\/p>\n\n\n\n<p>The results are clear: consumers who care about sustainability are willing and eager to form long-lasting relationships with brands they trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Shaping a sustainability strategy for sustained business success<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/pditechnologies.com\/engage-customers\/loyalty-marketing-solutions\/\">PDI Loyalty solutions<\/a> leverage robust data insights across the CPG, convenience, and fuel industries to help you gain a better understanding of your customers. Armed with powerful insights on consumers and the tools to reach them, you can build more personalized, valuable, and longer-lasting relationships with them.<\/p>\n\n\n\n<p>Across the industry, loyalty program members bring 30% greater value than non-loyalty consumers in average convenience retail basket spend. The combination of sustainability strategies and loyalty programs has become a compelling driver of consumer preference, spend, and lifetime value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 tips for data-driven sustainability<\/strong><\/h2>\n\n\n\n<p>Having a sustainability strategy has never been more important. PDI can be your partner in developing a strong, profitable, data-driven sustainability strategy. The foundation of every smart sustainability strategy starts with these fundamentals:<\/p>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__16 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li><strong>Take a leadership role\u2014act before the market forces you to.<\/strong> Sustainability allows brands to gain a competitive advantage today, but in the coming years sustainability is likely to become a necessity rather than a differentiator. Get ahead now to capture the gap in supply and demand (and keep building customer loyalty).<\/li>\n\n\n\n<li><strong>Define a holistic sustainability strategy\u2014even if you move incrementally.<\/strong> Small steps, when done with honesty and authenticity, can take you a long way. In the eyes of today\u2019s consumers, transparency about processes and where you are in your sustainability journey is more important than big, but often empty, claims.<\/li>\n\n\n\n<li><strong>Once you commit, keep going\u2014sustainability is a long-term investment. <\/strong>And one that will pay out handsomely, especially if you can incentivize your customers to make that journey with you.<\/li>\n\n\n\n<li><strong>Engage more effectively with consumers\u2014promote your efforts to earn their trust.<\/strong> Involving your customers in your sustainability journey is a great way to inform them of your efforts and make them feel like their purchases are meaningful.<\/li>\n\n\n\n<li><strong>Validate your efforts\u2014work with independent third parties to build credibility.<\/strong> Establishing yourself as a trustworthy and sustainable brand is what ultimately drives long-term loyalty with increasingly skeptical consumers.<\/li>\n<\/ol>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__16 mbm-spacer__sm-16 mbm-spacer__md-24 mbm-spacer__lg-32 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<div class=\"mbm-card wp-block-mbm-card has-background has-gray-alt-1-background-color has-border border-radius__0 padding__md\">\n<p>For more insight into the consumer preferences shaping today\u2019s sustainability market, download the <a href=\"https:\/\/pditechnologies.com\/resources\/report\/2023-business-sustainability-index\/\">PDI Business of Sustainability Index<\/a>.<\/p>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__16 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<p>You can thrive in today\u2019s digital economy. <a href=\"https:\/\/pditechnologies.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us today<\/a> to learn how we can help you transform your business.\u202f\u202f\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sustainability has become an important mission for companies across the convenience space. Discover the consumer behaviors creating new profit drivers, including the link between sustainability and loyalty.<\/p>\n","protected":false},"author":47,"featured_media":12544,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_eb_attr":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[155,144,21,158,24],"pdi_resource_tier":[151],"class_list":["post-12546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-consumer-packaged-goods-cpg","tag-convenience-retail","tag-loyalty","tag-shopper-insights","tag-sustainability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smart Sustainability: Eco-Friendly Practices Are Good for the Planet and for Business<\/title>\n<meta name=\"description\" content=\"Discover how convenience stores, CPG brands, and fuel providers can get ahead with a data-driven sustainability strategy based on credibility and loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Sustainability: Eco-Friendly Practices Are Good for the Planet and for Business\" \/>\n<meta property=\"og:description\" content=\"Discover how convenience stores, CPG brands, and fuel providers can get ahead with a data-driven sustainability strategy based on credibility and loyalty.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"PDI Technologies, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pditechnologies\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-15T11:45:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2023\/08\/Smart-Sustainability-Eco-Friendly-Practices-1350x974-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"974\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PDI Technologies\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pditechnologies\" \/>\n<meta name=\"twitter:site\" content=\"@pditechnologies\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PDI Technologies\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/\"},\"author\":{\"name\":\"PDI Technologies\",\"@id\":\"https:\/\/pditechnologies.com\/#\/schema\/person\/7bb5a06044f3ee3d1d4b2a2bc7b24ed2\"},\"headline\":\"Smart Sustainability: Eco-Friendly Practices Are Good for the Planet and for Business\",\"datePublished\":\"2023-08-15T11:45:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/\"},\"wordCount\":726,\"publisher\":{\"@id\":\"https:\/\/pditechnologies.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2023\/08\/Smart-Sustainability-Eco-Friendly-Practices-1350x974-1.jpg\",\"keywords\":[\"Consumer Packaged Goods (CPG)\",\"Convenience Retail\",\"Loyalty\",\"Shopper Insights\",\"Sustainability\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/\",\"url\":\"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/\",\"name\":\"Smart Sustainability: Eco-Friendly Practices Are Good for the Planet and for Business\",\"isPartOf\":{\"@id\":\"https:\/\/pditechnologies.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2023\/08\/Smart-Sustainability-Eco-Friendly-Practices-1350x974-1.jpg\",\"datePublished\":\"2023-08-15T11:45:00+00:00\",\"description\":\"Discover how convenience stores, CPG brands, and fuel providers can get ahead with a data-driven sustainability strategy based on credibility and loyalty.\",\"breadcrumb\":{\"@id\":\"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/#primaryimage\",\"url\":\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2023\/08\/Smart-Sustainability-Eco-Friendly-Practices-1350x974-1.jpg\",\"contentUrl\":\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2023\/08\/Smart-Sustainability-Eco-Friendly-Practices-1350x974-1.jpg\",\"width\":1350,\"height\":974},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"PDI Home\",\"item\":\"https:\/\/pditechnologies.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Smart Sustainability: Eco-Friendly Practices Are Good for the Planet and for Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pditechnologies.com\/#website\",\"url\":\"https:\/\/pditechnologies.com\/\",\"name\":\"PDI Technologies, Inc.\",\"description\":\"Convenience Store Software | Wholesale Petroleum Software | PDI\",\"publisher\":{\"@id\":\"https:\/\/pditechnologies.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pditechnologies.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/pditechnologies.com\/#organization\",\"name\":\"PDI Technologies, Inc.\",\"url\":\"https:\/\/pditechnologies.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pditechnologies.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/08\/PDI-case-studies-logo-2.png\",\"contentUrl\":\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/08\/PDI-case-studies-logo-2.png\",\"width\":200,\"height\":200,\"caption\":\"PDI Technologies, Inc.\"},\"image\":{\"@id\":\"https:\/\/pditechnologies.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/pditechnologies\",\"https:\/\/x.com\/pditechnologies\",\"https:\/\/www.linkedin.com\/company\/pdi-technologies\",\"https:\/\/www.instagram.com\/pditechnologies\/\",\"https:\/\/www.youtube.com\/channel\/pdi-tech\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/pditechnologies.com\/#\/schema\/person\/7bb5a06044f3ee3d1d4b2a2bc7b24ed2\",\"name\":\"PDI Technologies\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pditechnologies.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fa895a4d319991ff832c4a139302bdf81caaa5e0a9daef229af7aefb4dcd4fe4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fa895a4d319991ff832c4a139302bdf81caaa5e0a9daef229af7aefb4dcd4fe4?s=96&d=mm&r=g\",\"caption\":\"PDI Technologies\"},\"url\":\"https:\/\/pditechnologies.com\/author\/pdi-technologies\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Smart Sustainability: Eco-Friendly Practices Are Good for the Planet and for Business","description":"Discover how convenience stores, CPG brands, and fuel providers can get ahead with a data-driven sustainability strategy based on credibility and loyalty.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/","og_locale":"en_US","og_type":"article","og_title":"Smart Sustainability: Eco-Friendly Practices Are Good for the Planet and for Business","og_description":"Discover how convenience stores, CPG brands, and fuel providers can get ahead with a data-driven sustainability strategy based on credibility and loyalty.","og_url":"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/","og_site_name":"PDI Technologies, Inc.","article_publisher":"https:\/\/www.facebook.com\/pditechnologies","article_published_time":"2023-08-15T11:45:00+00:00","og_image":[{"width":1350,"height":974,"url":"https:\/\/pditechnologies.com\/wp-content\/uploads\/2023\/08\/Smart-Sustainability-Eco-Friendly-Practices-1350x974-1.jpg","type":"image\/jpeg"}],"author":"PDI Technologies","twitter_card":"summary_large_image","twitter_creator":"@pditechnologies","twitter_site":"@pditechnologies","twitter_misc":{"Written by":"PDI Technologies","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/#article","isPartOf":{"@id":"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/"},"author":{"name":"PDI Technologies","@id":"https:\/\/pditechnologies.com\/#\/schema\/person\/7bb5a06044f3ee3d1d4b2a2bc7b24ed2"},"headline":"Smart Sustainability: Eco-Friendly Practices Are Good for the Planet and for Business","datePublished":"2023-08-15T11:45:00+00:00","mainEntityOfPage":{"@id":"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/"},"wordCount":726,"publisher":{"@id":"https:\/\/pditechnologies.com\/#organization"},"image":{"@id":"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/pditechnologies.com\/wp-content\/uploads\/2023\/08\/Smart-Sustainability-Eco-Friendly-Practices-1350x974-1.jpg","keywords":["Consumer Packaged Goods (CPG)","Convenience Retail","Loyalty","Shopper Insights","Sustainability"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/","url":"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/","name":"Smart Sustainability: Eco-Friendly Practices Are Good for the Planet and for Business","isPartOf":{"@id":"https:\/\/pditechnologies.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/#primaryimage"},"image":{"@id":"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/pditechnologies.com\/wp-content\/uploads\/2023\/08\/Smart-Sustainability-Eco-Friendly-Practices-1350x974-1.jpg","datePublished":"2023-08-15T11:45:00+00:00","description":"Discover how convenience stores, CPG brands, and fuel providers can get ahead with a data-driven sustainability strategy based on credibility and loyalty.","breadcrumb":{"@id":"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/#primaryimage","url":"https:\/\/pditechnologies.com\/wp-content\/uploads\/2023\/08\/Smart-Sustainability-Eco-Friendly-Practices-1350x974-1.jpg","contentUrl":"https:\/\/pditechnologies.com\/wp-content\/uploads\/2023\/08\/Smart-Sustainability-Eco-Friendly-Practices-1350x974-1.jpg","width":1350,"height":974},{"@type":"BreadcrumbList","@id":"https:\/\/pditechnologies.com\/blog\/smart-sustainability-eco-friendly-practices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"PDI Home","item":"https:\/\/pditechnologies.com\/"},{"@type":"ListItem","position":2,"name":"Smart Sustainability: Eco-Friendly Practices Are Good for the Planet and for Business"}]},{"@type":"WebSite","@id":"https:\/\/pditechnologies.com\/#website","url":"https:\/\/pditechnologies.com\/","name":"PDI Technologies, Inc.","description":"Convenience Store Software | Wholesale Petroleum Software | PDI","publisher":{"@id":"https:\/\/pditechnologies.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pditechnologies.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pditechnologies.com\/#organization","name":"PDI Technologies, Inc.","url":"https:\/\/pditechnologies.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pditechnologies.com\/#\/schema\/logo\/image\/","url":"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/08\/PDI-case-studies-logo-2.png","contentUrl":"https:\/\/pditechnologies.com\/wp-content\/uploads\/2022\/08\/PDI-case-studies-logo-2.png","width":200,"height":200,"caption":"PDI Technologies, Inc."},"image":{"@id":"https:\/\/pditechnologies.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pditechnologies","https:\/\/x.com\/pditechnologies","https:\/\/www.linkedin.com\/company\/pdi-technologies","https:\/\/www.instagram.com\/pditechnologies\/","https:\/\/www.youtube.com\/channel\/pdi-tech"]},{"@type":"Person","@id":"https:\/\/pditechnologies.com\/#\/schema\/person\/7bb5a06044f3ee3d1d4b2a2bc7b24ed2","name":"PDI Technologies","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pditechnologies.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fa895a4d319991ff832c4a139302bdf81caaa5e0a9daef229af7aefb4dcd4fe4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fa895a4d319991ff832c4a139302bdf81caaa5e0a9daef229af7aefb4dcd4fe4?s=96&d=mm&r=g","caption":"PDI Technologies"},"url":"https:\/\/pditechnologies.com\/author\/pdi-technologies\/"}]}},"_links":{"self":[{"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/posts\/12546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/comments?post=12546"}],"version-history":[{"count":0,"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/posts\/12546\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/media\/12544"}],"wp:attachment":[{"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/media?parent=12546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/categories?post=12546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/tags?post=12546"},{"taxonomy":"pdi_resource_tier","embeddable":true,"href":"https:\/\/pditechnologies.com\/wp-json\/wp\/v2\/pdi_resource_tier?post=12546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}