{"id":12423,"date":"2023-08-02T06:00:00","date_gmt":"2023-08-02T10:00:00","guid":{"rendered":"https:\/\/pditechnologies.com\/?p=12423"},"modified":"2024-01-02T13:01:10","modified_gmt":"2024-01-02T18:01:10","slug":"why-millennial-didnt-buy-ev","status":"publish","type":"post","link":"https:\/\/pditechnologies.com\/blog\/why-millennial-didnt-buy-ev\/","title":{"rendered":"Confessions of a Millennial: I Bought a New Car, and It&#8217;s Not an EV"},"content":{"rendered":"\n<p>It was March 2019. The sun was shining, the average person had never heard of the difference between a surgical and N95 mask (or FFP-2 masks, as we call them in Germany), and I was working in a regular business office like most professional workers.<\/p>\n\n\n\n<p>\u201cWe need to get you your own car,\u201d a message on my phone read. It was my significant other, who was going to start working from home three days a week, and whose car I would be driving to work on those days. Because we live outside a city, having only one car available is a big inconvenience. Thus, I needed to find a new car.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-to-ev-or-not-to-ev\">To EV or not to EV?<\/h2>\n\n\n\n<p>Yes, that was my question. So, what exactly was I looking for in a new car? It had to reliably and economically get me to the office and back on weekdays\u2014and I\u2019d need it to run errands and buy groceries on the weekends.<\/p>\n\n\n\n<p>That\u2019s it. No long holiday trips without a speed limit on the Autobahn, no big IKEA hauls. Those trips would be covered by the \u201cKombi,\u201d the German word for an estate car. Sounds like the ideal scenario for an EV, right?<\/p>\n\n\n\n<p>Unfortunately, an EV just wasn\u2019t a viable option for me in 2019, and to the extent of my knowledge, it still isn\u2019t a great option for me in 2023. But maybe it will be by 2035 (the year when the EU will mandate zero CO<sub>2<\/sub> emissions for all new vehicles).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The price is (not yet) right<\/h2>\n\n\n\n<p><a href=\"https:\/\/pditechnologies.com\/blog\/before-you-buy-ev-research-guide\/\">Like Bethany Allee says<\/a>, EVs are part of a still-maturing industry, so prices will hopefully decrease over time. We\u2019ve even seen <a href=\"https:\/\/insideevs.com\/news\/676429\/new-ev-prices-down-20-percent\/\" target=\"_blank\" rel=\"noreferrer noopener\">EV prices dropping<\/a> on numerous models recently, so there\u2019s hope.<\/p>\n\n\n\n<p>However, the price of a new EV was and still is a bit out of my comfort zone. The secondhand market for EVs was practically non-existent in Germany before the pandemic, and according to the <a href=\"https:\/\/mediatum.ub.tum.de\/doc\/1403367\/document.pdf\">Technical University of Munich<\/a>, an EV\u2019s battery longevity is influenced by driver behavior. So, I would think twice before risking paying for the \u201csins\u201d of a previous owner.<\/p>\n\n\n\n<p>Beyond the cost, my other primary concern about EVs is how and where to charge the battery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Charging challenges at home<\/h2>\n\n\n\n<p>For me and the rest of the <a href=\"https:\/\/www.bundesbank.de\/en\/publications\/research\/research-brief\/2020-30-homeownership-822176\">58% of households in Germany that don\u2019t own the place they live in<\/a>, home-based EV charging is not likely an option. Wall boxes are no longer being subsidized, and the cost to connect to and disconnect from the building\u2019s electrical network is in most cases yours and irretrievable. And, depending on each building\u2019s infrastructure, you might not be able to take your wall box and install it in your next residence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Charging challenges with public infrastructure<\/h2>\n\n\n\n<p>Although there are significantly more charging points than there were in 2019\u2014thanks in part to ambitious plans from <a href=\"https:\/\/www.aral.de\/de\/global\/retail\/pulse.html\" target=\"_blank\" rel=\"noreferrer noopener\">BP<\/a> and <a href=\"https:\/\/totalenergies.de\/presse\/elektromobilitaet-totalenergies-und-rewe-group-kooperieren-beim-aufbau-von-schnellladeinfrastruktur\" target=\"_blank\" rel=\"noreferrer noopener\">TotalEnergies<\/a> for investing in Germany\u2019s charging infrastructure, and it will only get better after the <a href=\"https:\/\/www.convenience.org\/Media\/Daily\/2023\/July\/26\/5-European-Union-Mandates_EV\" target=\"_blank\" rel=\"noreferrer noopener\">EU\u2019s mandate for more chargers<\/a>\u2014I still have concerns about public charging.<\/p>\n\n\n\n<p>At the risk of sounding overly demanding, here are my primary issues:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Transparency:<\/strong> How does an EV driver know how much it will cost them to charge? It seems like each provider has different prices that depend on location, membership, speed of charging, etc. That makes it difficult to get an apples-to-apples comparison. We still have a long way until we reach a point of transparency similar to that of fuel stations, where prices are advertised on large signs and any pricing changes are communicated in real time.<\/li>\n\n\n\n<li><strong>Privacy and security:<\/strong> As a marketer with a background in law, I value the power of data and know the strict privacy rules loyalty program operators adhere to, but I\u2019m also a proponent of providing a choice to the consumer. Today, when someone fills up their car with fuel, they have the choice of scanning their loyalty card and sharing their data (if what they receive is beneficial to them in return). Standalone EV charging stations often require an app with registration, which means sharing personal data is unavoidable. Paying with cash is out of the question for now\u2014and I\u2019d think twice before inserting my card and PIN for a cashless transaction in an unattended payment terminal in the middle of nowhere, unless it&#8217;s a brand that I know and trust to take <a href=\"https:\/\/pditechnologies.com\/secure-business\/network-management\/\">endpoint protection<\/a> seriously.<\/li>\n\n\n\n<li><strong>Convenience: <\/strong>The nearest public charging station near my home is at a supermarket just over three kilometers away. Even if it were my preferred store brand, I would still only charge there on Saturdays while buying groceries. Charging on the weekdays would have to be near the office and very likely during my lunch break. Which brings me to my next point: destination charging.<\/li>\n<\/ul>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__16 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Destination charging\u2014can service stations keep up?<\/h2>\n\n\n\n<p>When I inevitably become an EV driver, the only way I can imagine myself spending time near my car for longer than the actual five minutes it takes to fill up\u2014or the idle 15 minutes of doom-scrolling on Reddit next to a fast charger\u2014is when I can hit two birds with one stone.<\/p>\n\n\n\n<p>Until someone can figure out how to deliver real onsite convenience, destination charging will likely never become as popular as charging at home. So, is this the beginning of the end of the service station, our beloved \u201cTankstelle\u201d? In my opinion, absolutely not. Most certainly, operators in Germany and beyond must re-evaluate their offering and selling proposition.<\/p>\n\n\n\n<p>Many are doing so already. And while there are still many unanswered questions, service stations can offer the transparency, privacy\/security, and convenience element that other charging locations might lack. These stations represent long-standing brands that consumers know and trust, they already have signs with automated updates for prices, and their convenient locations and operating hours can cater to audiences with busy lives and higher buying power.<\/p>\n\n\n\n<p>From my point of view as a consumer, whether on a road trip or during a busy workday, whoever provides the best option to recharge both me and my vehicle will get my money. And, provided they <a href=\"https:\/\/pditechnologies.com\/resources\/webinar\/pdi-loyalty-marketing-emea\/\">reward me<\/a> for it, they can even have (some of) my data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Thoughts about the r-EV-olution<\/h2>\n\n\n\n<p>When it comes to combatting the impacts of climate change, focusing exclusively on tailpipe emissions and electrification is not a panacea. It might not be viable or even possible to electrify all transportation sectors, such as heavy-duty transportation, shipping, and aviation.<\/p>\n\n\n\n<p>That\u2019s why we need to examine the energy transition and net-zero goals from all angles and possible technologies, and also assess lifecycle emissions and sustainable development by leveraging existing infrastructure wherever possible. <a href=\"https:\/\/www.efuel-alliance.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-fuels<\/a> seem promising as an additional avenue on our long and difficult path toward carbon neutrality.<\/p>\n\n\n\n<p>For now, I\u2019ll keep looking for more ways to reduce my carbon footprint, like I did when I chose my Japanese hybrid car. But it will probably be a few more years until an EV is part of that solution.<\/p>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__16 mbm-spacer__sm-16 mbm-spacer__md-32 mbm-spacer__lg-48 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<div class=\"mbm-card wp-block-mbm-card has-background has-gray-alt-1-background-color has-border border-radius__0 padding__md\">\n<h2 class=\"wp-block-heading has-charlie-font-size\" id=\"h-ev-and-convenience\">EV and Convenience<\/h2>\n\n\n\n<div class=\"wp-block-group media-object is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2023\/06\/ev-hub-icon.png\" alt=\"\" class=\"wp-image-11209\" style=\"width:100px;height:100px\" srcset=\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2023\/06\/ev-hub-icon.png 300w, https:\/\/pditechnologies.com\/wp-content\/uploads\/2023\/06\/ev-hub-icon-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group media-body is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Learn more about EV and convenience with new resources in the EV Hub.<\/p>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__16 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/pditechnologies.com\/ev-emobility\/\">Explore EV Hub<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Next to Gen Z, Millennials are one of the most eco-focused demographic groups. But that doesn\u2019t mean buying an EV is right for every Millennial. <\/p>\n","protected":false},"author":42,"featured_media":12422,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_eb_attr":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[144,184,185,24],"pdi_resource_tier":[186],"class_list":["post-12423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-convenience-retail","tag-e-mobility","tag-energy-transformation","tag-sustainability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EV Charging Issues and the Role of C-Stores | PDI Technologies, Inc.<\/title>\n<meta name=\"description\" content=\"Confessions of a Millennial not buying an EV. 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Read concerns about EV charging issues and how convenience stores need to step into destination charging.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pditechnologies.com\/blog\/why-millennial-didnt-buy-ev\/\" \/>\n<meta property=\"og:site_name\" content=\"PDI Technologies, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pditechnologies\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-02T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-02T18:01:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2023\/08\/millennial-confession-new-car-not-ev-1350x974-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"974\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dimitra Farou\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pditechnologies\" \/>\n<meta name=\"twitter:site\" content=\"@pditechnologies\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dimitra Farou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pditechnologies.com\/blog\/why-millennial-didnt-buy-ev\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pditechnologies.com\/blog\/why-millennial-didnt-buy-ev\/\"},\"author\":{\"name\":\"Dimitra Farou\",\"@id\":\"https:\/\/pditechnologies.com\/#\/schema\/person\/1944166525444fccf846cb2a5a7ee25e\"},\"headline\":\"Confessions of a Millennial: I Bought a New Car, and It&#8217;s Not an EV\",\"datePublished\":\"2023-08-02T10:00:00+00:00\",\"dateModified\":\"2024-01-02T18:01:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pditechnologies.com\/blog\/why-millennial-didnt-buy-ev\/\"},\"wordCount\":1205,\"publisher\":{\"@id\":\"https:\/\/pditechnologies.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/pditechnologies.com\/blog\/why-millennial-didnt-buy-ev\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2023\/08\/millennial-confession-new-car-not-ev-1350x974-1.jpg\",\"keywords\":[\"Convenience Retail\",\"E-mobility\",\"Energy Transformation\",\"Sustainability\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pditechnologies.com\/blog\/why-millennial-didnt-buy-ev\/\",\"url\":\"https:\/\/pditechnologies.com\/blog\/why-millennial-didnt-buy-ev\/\",\"name\":\"EV Charging Issues and the Role of C-Stores | PDI Technologies, Inc.\",\"isPartOf\":{\"@id\":\"https:\/\/pditechnologies.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pditechnologies.com\/blog\/why-millennial-didnt-buy-ev\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pditechnologies.com\/blog\/why-millennial-didnt-buy-ev\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pditechnologies.com\/wp-content\/uploads\/2023\/08\/millennial-confession-new-car-not-ev-1350x974-1.jpg\",\"datePublished\":\"2023-08-02T10:00:00+00:00\",\"dateModified\":\"2024-01-02T18:01:10+00:00\",\"description\":\"Confessions of a Millennial not buying an EV. 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