{"id":1203,"date":"2022-06-06T12:00:00","date_gmt":"2022-06-06T12:00:00","guid":{"rendered":"https:\/\/pdisoftwareprd.wpengine.com\/?p=1203"},"modified":"2024-01-02T12:59:39","modified_gmt":"2024-01-02T17:59:39","slug":"cpg-marketing-c-stores","status":"publish","type":"post","link":"https:\/\/pditechnologies.com\/blog\/cpg-marketing-c-stores\/","title":{"rendered":"CPG Marketing: Why C-Store Is the Right Channel to Reach Your Shoppers"},"content":{"rendered":"\n

In-store sales at convenience stores have been steadily climbing for the past twenty years \u2014 with no sign of slowing down.<\/p>\n\n\n\n

And on top of that, the pandemic shifted many trends in c-store\u2019s favor to become an even stronger growth opportunity for consumer packaged goods (CPG) brands<\/a>. <\/p>\n\n\n\n

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What is CPG marketing?<\/h2>\n\n\n\n

Consumer Packaged Goods, or CPG, brands use marketing strategies to generate brand awareness and loyalty among consumers. CPGs have a great opportunity to focus their marketing efforts in retail convenience stores to capitalize on consumer demand. It’s also a highly efficient channel to test new products<\/a> and get data-driven insights.

Today\u2019s consumers \u2013 especially millennials \u2013 are buying more food on-the-go. Snacks, drinks, and readily prepared meals are in high demand and convenience stores provide the efficiency that consumers are looking for more than ever.<\/p>\n<\/div>\n\n\n\n

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So without further ado, here are four key reasons c-store is the right channel to reach your shoppers.<\/p>\n\n\n\n

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1. C-store shoppers are loyal<\/h3>\n\n\n\n

Loyalty makes sense in the c-store channel where high-frequency, habitual shopping trips are the norm. Many shoppers will stop at the same c-store every morning to grab the same CPG products for the day.<\/p>\n\n\n\n

And when you combine this type of shopping with easy-to-use rewards programs, the results are impressive. Brand loyalty engagement in the c-store channel, for example, is up thanks in large part to strategic moves by retailers to modernize their loyalty programs over the last few years.<\/p>\n\n\n\n

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What this means for CPG brands:<\/h4>\n\n\n\n

Brands in the CPG industry can piggyback on c-store loyalty by partnering with stores to offer rewards. It\u2019s an age-old but effective strategy for brands because it provides access to a valuable, built-in audience. Loyalty members, after all, spend 29% more per visit than non-members.<\/p>\n\n\n\n

Case in point: Red Bull, Coca Cola, Nabisco and Frito Lay\u2019s partnership with Yesway (a convenience store chain with 402 stores scattered across the Midwest and Southern U.S.) These brands all work with Yesway to create and fund promotional offers within the retailer\u2019s loyalty program. Examples include:<\/p>\n\n\n\n