{"id":11353,"date":"2023-06-09T11:03:20","date_gmt":"2023-06-09T15:03:20","guid":{"rendered":"https:\/\/pditechnologies.com\/?p=11353"},"modified":"2023-07-27T08:06:59","modified_gmt":"2023-07-27T12:06:59","slug":"offer-network-convenience-retailers-brand-funded-promotions","status":"publish","type":"post","link":"https:\/\/pditechnologies.com\/blog\/offer-network-convenience-retailers-brand-funded-promotions\/","title":{"rendered":"Power in Partners: How PDI Offer Network Helps National Convenience Retailers Secure Brand-Funded Promotions\u00a0"},"content":{"rendered":"\n<p>Digital offers&nbsp;are a growing&nbsp;opportunity for convenience stores to drive foot traffic from pump to store.&nbsp;However, it can be a challenge to find, secure, and deploy brand-funded promotions to the right users.&nbsp;<\/p>\n\n\n\n<p>That\u2019s where the <a href=\"https:\/\/pditechnologies.com\/engage-customers\/offer-network\/\">PDI Offer Network<\/a>\u00a0can help. It connects national convenience retailers to the Consumer Packaged Goods (CPG) brands consumers love with data-driven go-to-market strategies that are designed to increase successful outcomes across today\u2019s\u00a0digital marketplace.\u00a0<\/p>\n\n\n\n<p>Although brand-funded promotions are always a big hit for the c-stores they run in, bringing customers inside and expanding basket size, PDI brings more opportunities in the door by ensuring that brands are maximizing their investment.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-value-of-securing-incremental-returns\">The value of securing incremental returns&nbsp;<\/h2>\n\n\n\n<p>For convenience retailers, the hardest part of brand-funded promotions is finding and securing them. <a href=\"https:\/\/pditechnologies.com\/engage-customers\/offer-network\/\">PDI Offer Network<\/a> helps retailers overcome those obstacles by connecting big brands to the c-stores their target markets frequent\u2014creating powerful partnerships that are structured for repeatable success.\u00a0<\/p>\n\n\n\n<p>Brand-funded promotions offer a win-win-win strategy:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C-store customers get to try new products at discounted rates&nbsp;<\/li>\n\n\n\n<li>Retailers get exciting new offers that stimulate purchases (at no cost to them)&nbsp;<\/li>\n\n\n\n<li>CPG brands can reach new audiences and learn more about their target market&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__16 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<p>For convenience stores, any brand-funded offer is a great opportunity to bring customers inside the store. If a beverage discount draws a customer in from the pump, they\u2019re likely to not only purchase that beverage\u2014but a snack, too.&nbsp;<\/p>\n\n\n\n<p>The more strategic and data-driven a promotion strategy is, the more precisely it will target and reach the right audience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Driving new patterns with data&nbsp;<\/h2>\n\n\n\n<p>Ideally, brands and retailers want offers to target consumers that don\u2019t already intend to purchase an item. Having the right data to create compelling digital offers is the key to unlocking these customer segments.&nbsp;<\/p>\n\n\n\n<p>PDI delivers deep market insights gained from over a decade of experience running successful brand-funded promotions. Targeted offers driven by these analytics&nbsp;help brands and c-stores target smaller market segments\u2014and even individual users\u2014based on their past purchase behavior. Using that data, PDI can deliver digital&nbsp;offers to push discounts directly to the&nbsp;relevant consumers, rather than casting a wide net and hoping for the best. &nbsp;<\/p>\n\n\n\n<p>In-app notifications enable retailers to engage the right consumers when they\u2019re outside a c-store getting gas, drive them inside, and influence their buying decision. The result is more engaged consumers&nbsp;and foot traffic moving from the pump into the store at a higher rate.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">On the cusp of customer-centricity&nbsp;<\/h2>\n\n\n\n<p>We\u2019re starting to see a big move toward customer-centricity in every industry, and convenience is no different. Overwhelmed with a constant stream of advertisements, consumers tend to respond only to offers that meet their specific needs.&nbsp;<\/p>\n\n\n\n<p>Customer-centric strategies support that trend by targeting individual customers with offers designed just for them.&nbsp;<\/p>\n\n\n\n<p>To streamline that transition, PDI is facilitating these customer-centric models by empowering brands and c-stores to access customer-level insights and act upon them by deploying compelling, user-specific&nbsp;offers.&nbsp;<\/p>\n\n\n\n<p>By embracing data and customer-centricity, many\u00a0convenience retailers are advancing to the forefront of the industry. As you continue to navigate the evolving landscape, PDI is a valuable resource for insights and a well-connected ally that can help\u00a0you unlock the full potential of brand-funded offers that help your business succeed in an increasingly\u00a0competitive marketplace.\u00a0<\/p>\n\n\n\n<p>Discover how PDI Offer Network can help you\u00a0<a href=\"https:\/\/pditechnologies.com\/engage-customers\/offer-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">unlock new growth opportunities<\/a>.\u202f\u00a0\u00a0<\/p>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__16 mbm-spacer__sm-16 mbm-spacer__md-24 mbm-spacer__lg-32 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<div class=\"mbm-card wp-block-mbm-card has-background has-gray-alt-1-background-color has-border border-radius__0 padding__md\">\n<p>You can thrive in today\u2019s digital economy. <a href=\"https:\/\/pditechnologies.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us today<\/a> to learn how we can help you transform your business.\u202f\u202f&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Convenience retailers can utilize the PDI Offer Network to connect with the top CPG brands to deliver highly targeted offers and promotions. <\/p>\n","protected":false},"author":51,"featured_media":11354,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_eb_attr":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[144,21,160,159,161],"pdi_resource_tier":[162],"class_list":["post-11353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-convenience-retail","tag-loyalty","tag-market-insights","tag-retail-offers-and-promotion","tag-retailer-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Power in Partners: How PDI Offer Network Helps National Convenience Retailers Secure Brand-Funded Promotions\u00a0<\/title>\n<meta name=\"description\" content=\"Brand-funded promotions are a powerful tool for helping retailers attract new customers and increase in-store traffic. 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