{"id":10694,"date":"2023-04-04T07:40:00","date_gmt":"2023-04-04T11:40:00","guid":{"rendered":"https:\/\/pditechnologies.com\/?p=10694"},"modified":"2023-05-17T15:47:09","modified_gmt":"2023-05-17T19:47:09","slug":"stronger-sales-customer-location-mapping","status":"publish","type":"post","link":"https:\/\/pditechnologies.com\/blog\/stronger-sales-customer-location-mapping\/","title":{"rendered":"Visualize Your Way to Stronger Sales with Customer Mapping"},"content":{"rendered":"\n<p>Knowing where your customers are would seem to be a \u201cno brainer\u201d for an energy company that delivers propane or heating oil every day. But taking a broader view of customer locations can provide insights that you can convert into more efficient operations and additional sales opportunities. All it takes is the right map.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Customer location maps take information already in your enterprise management system and allow you to view it in a new light. For example, instead of a long list of names and addresses that are difficult to connect in any meaningful way, a \u201cheat map\u201d or \u201cdot density map\u201d of customers shows a real-world visual representation of where you\u2019re doing business. This view can provide helpful answers and even more helpful questions, such as:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why are there gaps between customer clusters?&nbsp;<\/li>\n\n\n\n<li>Where should you focus your efforts to develop new accounts?&nbsp;<\/li>\n\n\n\n<li>How can you make deliveries and service calls more efficient?&nbsp;<\/li>\n\n\n\n<li>Where do your most profitable customers reside?&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"mbm-spacer mbm-spacer__16 wp-block-mbm-responsive-spacer\"><\/div>\n\n\n\n<p>Answering those questions can give you direction and purpose for new marketing efforts aimed at attracting new customers and satisfying your existing customers.&nbsp;<\/p>\n\n\n\n<p>Want to learn more about customer location mapping and using visualization tools? Read all about it in the article, \u201c<a href=\"https:\/\/oilandenergyonline.com\/articles\/all\/mapping-your-market-and-expanding-your-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mapping Your Market and Expanding Your Brand<\/a>,\u201d published in the October 2022 edition of \u201cOil &amp; Energy\u201d magazine.&nbsp;<\/p>\n\n\n\n<p>You can thrive in today\u2019s digital economy. <a href=\"https:\/\/pditechnologies.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us today<\/a> to learn how we can help you transform your business.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/pditechnologies.com\/news\/pdi-acquires-blue-cow-software\/\"><em>Blue Cow Software solutions are now part of PDI Technologies<\/em><\/a><em> as the global convenience company enters a new fuel oil and propane vertical.<\/em>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visualize your data for a stronger sales strategy using customer location maps. See where you should focus your marketing efforts for the best results. <\/p>\n","protected":false},"author":47,"featured_media":10693,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[145,163],"pdi_resource_tier":[146],"class_list":["post-10694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-erp-and-back-office","tag-petroleum-and-fuel-wholesale"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get Stronger Sales with Customer Location Mapping | PDI Technologies, Inc.<\/title>\n<meta name=\"description\" content=\"Visualize your data for a stronger sales strategy using customer location maps. 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